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Marketing Essentials Cadbury : Doc

   

Added on  2020-10-22

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Marketing essentials

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Role of marketing functional.............................................................................................3P2 Marketing and its interrelation with other organisational functions................................5TASK 2...........................................................................................................................................6P3 Marketing mix (7Ps) to achieve overall business objectives............................................6TASK 3..........................................................................................................................................10P4 Develop and evaluate a basic marketing plan.................................................................10CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing essential is one of the essential tools and mechanism which has been importantsource through which organisation can carry out all the operation in better and effective manner.Further, at the time when company launching new products and services in market then in suchcase marketing manager uses different mechanism of marketing promotion through whichorganisation can easily evaluate all the ways through which they easily sales all the products andservices of company at global level (Baker and Magnini ,2016). Under this assignment thecompany which is preferred I.e. Cadbury which is UK based second largest confectionerycompany wholly occupied by Mondelez international since 2010. This company made theproducts for every generation which includes children, youth and old age group and services areliked by large population and this project further discus about roles, functions and responsibility,application of marketing mix and evaluate marketing plan which are the most important measurethat need to be analysed for better productivity of business.TASK 1To: Marketing manager, CadburyFrom: Assistant manager, CadburySubject: Important roles and responsibilities of marketing managerDate: 15/08/2018P1 Role of marketing functionalMarketing ProcessMarketing is the way to perform all the operations of business in better and effectivemanner. Further, in dynamic environment changes are coming in form customer choice, demand,taste and preferences of target audiences therefore it is important for manager to make changes intheir policies and tactics in order to carry out all the operations of business (Baker andSaren ,2016). It is consider as one of the important function which need to consider at the timewhen organisation need to increase their profits and sales and their various types of changes thatneed to be taken place in the products of Cadbury by understanding all the current requirement ofmarket and then launch such effective product segments that easily liked by society which is alsoutmost responsibility of marketing manager also.

Apart from it marketing manager of Cadbury need to follow various process through which theycan aware customers regarding all the products and services in which company dealing which arestated below:-Identification of mission:- Cadbury main mission is to provide standard quality of theirchocolates to the target audiences that allow them to become top most brand in this sector. Thiswill also help in making modification in respect of their plans and strategies through which theyeasily achieve their targets.Situational analysis:- After knowing overall mission of company the next step they needto take step and implement action plans through which company carry out their operations whichare according to requirements of whole society. Therefore those factors which affect wholeworking conditions need to analyse properly and select those alternatives through which theyachieve their functional targets.Marketing objectives:- The marketing objectives of Cadbury company must be clear cutto all the workforce working in organisation and also ensure the optimum use of marketingpromotional tools and equipments that help in maximising the sales and fulfils daily targets oforganisation. Strategy implementation:- It is utmost duty of marketing manager that whatever thestrategies and tactics made by organisation must suit to the requirement and needs of society aswell as internal workforce through which they increase their market sale and profitability.Evaluation and feedback:- This is consider as last step which marketing manager need toevaluate after implementing finally all the strategies and marketing tactics they made. Forexample Cadbury one of the effective organisation that take the review of target audienceregarding all the good and bad experience from that items and on the basis of which changes areimplemented for effective productivity (Eslinger ,2014). ROLES AND RESPONSIBILITIES OF MARKETING MANAGERProducing marketing and promotional material:- Marketing manager engaged with thesociety in order to understand what are the basic requirement of society is and then provideservices according to it. Further, deal with all the consequences after applying all the changes inadequate manner.Brand management:- Cadbury one of the top most brand which has retain brand equity inmarket and liked by target audiences through which they promote and increase sales.

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