Roles and Responsibilities of Marketing Function

This presentation discusses the roles and responsibilities of the marketing function in an organization. It explores how marketing is interconnected to the wider organizational context. Topics covered include building customer relationships, managing social media presence, preparing marketing budgets, developing marketing strategies, and collaborating with other departments.

Marketing
Essentials
(LO1)

Content
 Introduction
 Roles and responsibilities of the marketing function
 Roles and responsibilities of marketing interconnected to wider
organizational context
 Conclusion
 References

Introduction
Marketing refers to as promoting,
selling, researching, and
distributing goods and services
to the customers. For this
various marketing tools are
adopted in order to
commercialize product and
services.

Roles and responsibilities of marketing
function
There are various roles and responsibilities which are performed by the
marketing department of Burberry are showcased as under:
Better customer relationship: In an organization marketing
department is held accountable to build healthy relation with their
customers over the years. It is possible by using modern tools and
techniques through which they remain in-touch with the customers
and make them aware regarding firm's new product and services
designed for them.

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Social media handles: To cope up with competitive advantages
marketing department is also accountable for handling and
monitoring the company’s profile on the social media sites like,
twitter, Facebook, Instagram and so on. In order to reduce the
switching ratio of the potential customers to other brand the
marketing department is staying regular in their contact and try to
understand the emerging needs and wants.

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Preparing marketing budget: In this case, to perform marketing
activities effectively the division of marketing need to determine
estimated budget. All the cost incurred during the marketing
procedure is examined and accordingly budget is designed and
allotted to the firm. It is very essential to have sufficient funds in
order to overcome the future barriers that can directly or indirectly
influence marketing activities.

Roles of responsibilities of marketing in the
context of market environment
Developing marketing strategies: The person posted in the marketing
department is liable to frame strategies and plans for the marketing
activities. In the intense competitive world these tactics are required
to measure the potential trends, needs and demands of the customers
and so on. It is very important to study this factors in order to
provide quality goods and services to the customers as compare to
rivalry.

Roles and responsibilities of marketing
interconnected to wider organizational
context.
In order to compete with external environment marketing department
of a company are strongly connected with other departments. By
building strong relation with other department such as, finance,
marketing, human resource, customer support service and so on.
business can easily flourish in the international market and are able
to gain productive results in cut throat competitive world.

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Marketing department and Human Resource department: In order to
place right and deserving candidate at the appropriate post it is
essential to build healthy and transparent relation with marketing
and human resource department . Human resource department of
Burberry will suggest the vacant post in the working premises and
accordingly advertisement on TV, newspaper , social sites etc. will
be done in order to attract large number of applicant for the
vacancy.

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Marketing department and Sales
department: Business can survive
and sustain in the market when the
product of the firm is sold and huge
revenue is gathered from the
consumers. Top level management
frame proper planning regarding the
sales of the goods as compare to
competitors.

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Marketing department and Production department: In every small
and big organization production department is liable for
manufacturing the products in order to satisfy the emerging taste,
demand, preferences and so on. Burberry marketing department on
priority level analyses the market trends in order to bind targeted
customers for longer time duration.

Conclusion
From the above discussion it can be understood that marketing plays a
vital role in making the business successfully in open market place.
Without marketing it is possible to increase the sales volume of the
product at a tremendous scale. Effective marketing ways directly or
indirectly assist in meeting set goals and objectives in the cut throat
competitive world.

References
Alford, P. and Page, S. J., 2015. Marketing technology for adoption by
small business. The Service Industries Journal. 35(11-12). pp.655-
669.
Babin, B. J. and Zikmund, W. G., 2015. Essentials of marketing
research. Nelson Education.
Baker, M. A. and Magnini, V. P., 2016. The evolution of services
marketing, hospitality marketing and building the constituency
model for hospitality marketing. International Journal of
Contemporary Hospitality Management. 28(8). pp.1510-1534.

Thank You