Roles and Responsibilities of Marketing Function

Marketing Essentials

Table of contents
• Introduction
• Roles and Responsibilities of marketing Function.
• Department interrelation within Marketing function.
• Conclusion.
• Reference.

INTRODUCTION
A Marketing is a concept of procuring, manufacturing, selling, distributing and promoting
of product and service in competitive marketplace. The main objective of marketing is to
deliver product to the right customer to fulfil their needs and wants. In perspective of
business, marketing helps for approaching to target their customer for proper utilisation of
marketing mix strategy to explore different types of market that attain in competitive
advantages.

Roles and Responsibilities of marketing Function.
In organization there are many departments in which marketing department plays an important role
to generate opportunities for product and services. As Marketing handles manufacturing,
distributing, selling and promoting in competitive marketplace where it helps to sustain for long term
as well as compete with competitors. The importance of existence of this department is very essential
as it use to form different plans to retain existing customer towards attracted new customer. In
context of Walmart, their marketing team or department effective contribute to create strategies for
long term sustain in market place for long time period. These are some roles and responsibilities of
marketing function that discuss in below:
● Effective Market Research: It is first process of every marketing practises to conduct
research by marketing department where they pitching product and services to target
customer. The factors that helps to particular company for presumes their business
towards better operation in competitive market.