Marketing Essentials

This presentation explores the roles and responsibilities of marketing functions, marketing in relation to the wider organization context, and the marketing mix. It focuses on the case of McDonald's and provides insights into the importance of marketing for achieving business goals.

MARKERING ESSENTIALS

 Introduction
 Roles and responsibility of marketing function
 Roles and responsibility of marketing in related to wider organisation
context
 Marketing mix
 Conclusion
 References
Table of content

 Marketing is one of the most important part
of the every business for promote their
business at marketplace.
 It is the social process by which individual
and organisation obtain needs and wants
through creating and exchanging values
with orders (Baker, 2016).
 Present study is based in the “McDonld's”
which is the fast food company.
Introduction

 Marketing plays an important
role at marketplace and give
effective and valuable
performance of employees.
 Functions of marketing:
 Product planning and
development
 Marketing planning
Roles and responsibility of
marketing functions

 Standardisation and
grading
 Packaging and labelling
 Promotion of product
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 Key roles and responsibility of
marketing in organisation
 Management process
 Identify customers needs and wants
 Pricing, promotion and distribution
strategy
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 Fulfil customers requirements
 Society at large
 Changing roles of marketing
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 There are various roles and
responsibilities of marketing that are
related to wider organisational context.
 Roles of marketing in brining
function together
 Current product needs
 Future needs
Roles and responsibility of
marketing in related to wider
organisation context

 Marketing is influences and
interrelated to other functional
departments of organisation
 Marketing and finance
 Marketing and production
 Marketing and research &
development
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 Roles and responsibilities of
marketing in managing
relationship with external
environment
 Competitors
 Customers
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 Marketing mix is help to analysis the 7P's of marketing.
 This help to make the effective and valuable growth of marketing.
 Marketing mix of McDonald’s is includes the product, price,
promotion, place, process, peoples and physical evidence.
Marketing mix

 Brief introduction of McDonald’s and KFC
 McDonald's
 It is the fast foods company and
this serves the various foods according to
needs and wants of customers.
 KFC
 KFC is also the fast foods
company and it is also serves the various
fast foods to peoples.
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 Comparison of marketing mix of McDonald’s and KFC
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Basis McDonald’s KFC
Objective McDonald’s sets their aim
for achieve the goals of
target market. This have
aim to serves the good
food for great value.
They sets the two
objectives such as the
product development
and implementation of
new traditional units
like shopping mall etc.
Product It has the various
products like chicken
products, soft drinks,
salads, sandwiches,
breakfast items and
milkshakes.
Marketing mix of the
organisation is includes
the wraps, salads, potato
fries and desserts.

 From the above study it had been concluded that the marketing has
important and best for every company for achieve goals and objectives of
firms.
 That have their roles and responsibility of marketing function has played
an important role in the company for achieve the goals of marketing.
Conclusion

 Baker, M. J., 2016. What is marketing?. In The Marketing Book(pp. 25-
42). Routledge.
 Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
 Christopher, M., 2016. Marketing: an introductory text. Macmillan
International Higher Education.
 Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.
 Hair Jr and et.al., 2015. Essentials of business research methods.
Routledge.
References