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Roles and obligation of merchandising to achieve business objectives

   

Added on  2020-09-03

16 Pages4746 Words247 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and obligation of marketing function..........................................................................1P2. Roles and obligation of merchandising relate to wider association context.........................3TASK 2............................................................................................................................................5P3 Role of Marketing mix while making plans for promoting products to achieve businessobjectives.....................................................................................................................................5TASK 3............................................................................................................................................9P4 Marketing plan of an organization.........................................................................................9CONCLUSION..............................................................................................................................12

INTRODUCTIONMarketing can be known as the process of the company through which services andproducts are launched or introduced. All the stuffs are promoted with the help of market to theirfuture or exiting customers (Brassington and Pettitt, 2013). Without marketing, a company canbe able to launched their product in the market but customer wouldn't get knowledge for thegoods. Basically, marketing defined as creating, promotion and delivering services and productto the buyers but these all activities are not limited. Marketing has very wide scope whichinvolve services, goods, organisation, people, place, information, thoughts and resources of themarketing as well as demands and wishes of buyer.This report project is based on coconut bliss that are working in order to produce organic icecream. The founder of company are Luna and Larry. They are providing different types nonfrozen dairy product and organic ice cream. The report project involves responsibilities and dutyof the functions of marketing and the manner in which they has relation with regards oforganisation. The aim of this project report is to examine all marketing mix of variousorganisation and goods and evaluate general product marketing. TASK 1P1. Roles and obligation of marketing functionCore responsibilities or roles of marketing purpose is to facilitates the impressive productand assistance to buyers in accordance of their wish and demands in the market. To achievesuccess in the market area, this is very essential for an organisation to creates faith in the mind ofcustomers for their offered product and services that will gives them higher profit in effectivemanner. There some various and different types of role and responsibilities of marketingfunction. These all are detailed as- Marketing and advertisement- marketing and advertisement is some essential things fora company in order to promote their product and services in sound and effective manner. Withthe help of this process, company will be able to provide information and knowledge of theproduct, along its quality and feature in order to attract them in easy way (Brassington andPettitt, 2013). Coconut bliss is also using different types of various techniques and tools such aspromotion through newspaper, social networking, television, internet etc. to makes promotiontheir activities of business effective manner. This process helps the company to achieve higherbusiness advantage in easy way. 1

Competitor and customer research – it is very essentials for a company to examine theircompetitors in demanded area whom facilitates the same services to buyers. The procedure willprovide help to analysis the needs and demand of customers for existing product and services. Itis important for the firm to provide goods that involves the higher satisfactions of customer. Thisprocedure aids to boost up the measures of market of company to make belief in the knowledgeof customers. Discover customers and marketing possibilities – It is the requirement of anorganisation in order reach out new and potential customers and chances of market form thetarget area. this process will help to complete the wishes of objective of the firm. Coconut bliss isthe well-known firm that facilitates their product and service in various locations. Effectivestrategy of the firm is to starts their stores at some specific place that provides different typesmarket opportunity to achieve higher range of buyer’s easy manner. Creating Product/ services that represent value – product are the prominent factor andcore property of an organisation that provides helps to add values. This is an effective tool for acompany in respect to creates and produce sound goods that helps in providing maximumsatisfaction to customers effectively. Hence for this, it is major to examine demands and needs totheir customers for the organisation. Support innovation – Major and advance technology will be helpful in order to take aone step forward of the organisation easily. After using this, the company will be able to achievesound productivity and benefits because of tool facilitates assist to minimise the squanders andover cost form the production and fertilization services. It is sound substance that aid in makingmarketplace values of the company in effective manner and facilitates higher satisfaction to thecustomers. Supply and standard Communication with customers – Supply and standardcommunication services are essential objects for an organisation in order know buyer's needs.Hence, there are so many companies which generate grooming and development academicsession to develop soft skills of worker’s effective manner. Positive communications of workersand buyers helps to minimise the conflicts in between of their customers. Coconut bliss is alsofacilitates some training process to their workers in order to know the demands and needs ofcustomers in effective manner (Brassington and Pettitt, 2013). 2

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