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(Docs) Marketing Essentials Assignment Solution

Added on - 23 Nov 2020

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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1LO1.................................................................................................................................................1A) Roles and duties of marketing function.................................................................................1B) Marketing roles and responsibilities in context with organisation........................................2LO2.................................................................................................................................................3(C) Marketing mix of Wilkinson and Next PLC.........................................................................3CONCLUSION...............................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing is used to develop, satisfy and keep the customers for long duration. It is alsodepict as an effective activity and process for communicating, developing, exchanging anddelivering offering that have better value for partners, clients, society and partners at large(Berkowitz, 2016). In this assignment, given organisation is Wilkinson which isone of thebiggest retailers in the UK with more than 325 stores and a turnover of £1 billion. This report isbased on two tasks which cover role of marketing and its interrelation with other functional unitsof organisation. 7P's of marketing mix is also determined in this project.LO1A) Roles and duties of marketing functionRoles of marketing:The marketing departments have entire roles and duties for making sales and maximisingmarket share as well. In different businesses, marketing department may be an individual or itmay concern three new board members such as marketing directors, managers and executives.All these are liable for various functions like advertising, publications and events (Campbell andMartin, 2015). In Wilkinson marketing functions involves different roles or responsibility whichcan be determined as follows:Market Research:It can be depict as collecting necessary data in organisation withtarget audience of a Wilkinson. It assist in providing better outputs to the questions i.e. who arethe clients to whom business glad to deal, why they should buy from you as against to theirrivals.Pricing:In order to set up accurate price for product and service can be challenging. IfWilkinson will price commodity very broad than they may free their clients.Promotion:There are large number of company owners who are more acquainted withthe content idea (Ebert and Griffin, 2015). As there is modifications in marketplace, Wilkinsonhave to make accurate response by tailoring information of advertisement to social media likeFacebook or Twitter.Marketing information system:MIS is another essential function of marketing which isapplied by the Wilkinson with aim to maximise their market shares. It have duty for maintaining,obtaining and using data for the clients so as to enhance decision making of company, to make1
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