Market Analysis and SWOT Analysis of McDonald : Report
Added on -2020-07-22
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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1. The key roles and responsibilities of the marketing function..........................................1P2. The roles and responsibilities of marketing relate to the wider organisational context...2TASK 2............................................................................................................................................3P3 Application of marketing mix...........................................................................................3Marketing mix of competitors ..............................................................................................5P4 Development and evaluation of marketing plan .............................................................7Market analysis.......................................................................................................................7SWOT analysis of McDonald...............................................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13Online..................................................................................................................................14
INTRODUCTIONMarketing is the process of promoting a business and selling its products or services bymaking the necessary business plan according to the preferences of the customers and the marketresearch. McDonald's is a big international fast food chain, which is famous for its good qualityof burgers with a refreshing taste. The organisation is very popular among the children as itprovides the combos of burgers and soft drink with a play toy in it. It gives the advantages andthe opportunities to McDonald's to capture the market share and the biggest fast food restaurantin UK. The organisation has focussed upon the preferences of its customers to retain them. Under this report the key roles and responsibilities of the organisation and assistant manager ofMcDonald's has been explained. The elements of marketing mix to achieve the businessobjectives, the facilities of loans and the mortgages to the small business or individual customersto achieve the objectives, market analysis of the business plan for the organisation by SWOT andPESTLE has been discussed. TASK 1P1. The key roles and responsibilities of the marketing function.The key roles and responsibilities of the assistant marketing manager of McDonald’s isthat the manager should be capable enough to understand the perception, behaviour,psychological behaviours and the tastes of customer, like in UK most of the people are fond ofpork, chicken, eggs, fish, etc. which shows the customers are more interested in non-veg burgersrather than a veg menu so he should prioritise the preference of the customer for more sales(Pike, S., 2015). He should have a deep knowledge of working, mission, vision, of theorganisation to achieve the goals. The right strategies and planning should be done according tothe market research, keeping the factors like price, competition, customer preference, trend, inhis mind. To keep the organisation updated by making the marketing strategies according to thechanging trends of the products or the marketing trends for the better and faster growth of theorganisation. The manager should be active to attend all the seminars, trade shows, exhibitionsrelated to the food industry to stand market competition, and for development or improvement ofproduct. The most important role of an assistant manager is managing his team of employeesefficiently, by motivating and giving them rewards and benefits all the employees to achieve bestresults and employee loyalty. He should assist his employees in designing the promotionalmaterial and should cooperate with advertising manager for innovative ideas of promotion. The1
marketing reports and sales reports should be generated by the management for the further use.He should evaluate the current marketing situations and make the strategies and recommend theimprovements accordingly. The major role of a manager is to analyse the data collected to knowthe sales, and the customer satisfaction towards the organisation which shows the customerloyalty, preference, and the latest trends of the market. He need to analyse and compare theprices of the product with the other competitors to be in competition and should also work on thefeedbacks and recommendation of the customers. There will be a major impact of increase ordecrease in income of the customers on product demand, should keep in mind the average size offamily visiting in the organisation. There should be a quality check every month and if neededthere should be the improvements (Brassington, F. and Pettitt, S., 2013). They should emphasison the strategies which helps to increase customers and should make the effective strategieswhich helps to retain the existing customers and in making the new customers. The managershould keep an eye on rising competition as well as its old competitors like Burger King, KFC,etc., should also change its products according to the customer’s changing lifestyle which willhelp the organisation to remain in competition as well as to get updated with the new trends andthe taste of the customers. The increasing market trends, customer behaviour, income,preference, etc. should be kept in mind and kept improving. P2. The roles and responsibilities of marketing relate to the wider organisational context.The role and responsibilities of market related to wider organisational context are thebusiness can be successful only by its proper marketing and the organisation must take care andlisten to the needs of the customers for their loyalty and retention. The organisation should findand solve the internal challenges for better outcome. The customer satisfaction by properstrategic planning, customer needs fulfilment, etc. should be taken care of. The organisation musttrack trends and monitor the competition to acquire important position of the product in marketand in the mind of customers (Philip, K., 2014). It is important to know the company’s positionin market as well as regarding the competition. The organisation should focus on bringinginnovative ideas into the product to make more tight and clear grip on customers’ minds. Thefocus on employee benefits, customer behaviour, brand value, trends, preference, etc leads tofaster growth of the organisation. The organisation should have the proper communicationthrough meetings, emails, letters and memos to clear the strategies and to update its employeeswith the trends of the markets. The meetings should be about management of marketing budgets2
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