Content Introduction Roles and responsibilities of marketing department/function Rolesandresponsibilitiesofmarketingrelatetothewide organisational context Roles and responsibility of marketing in the context of marketing environment Conclusion References
Introduction Marketing essential is recognised as a strategic tool which can be used by business organisation in order to recognise needs of their customers and making effective relationship with them. This tool can be used by business for formulating strategies so that needs of customer can be aligned with organisational offerings.
Roles and responsibilities of marketing department/function Themarketingdepartmentwithinabusinessisperformingfunctionof executingvariousresponsibilitiesandrolesaswell.Theserolesand responsibilities are executed in order to attain organisational goals without facing any complexities. Marketing department is performing one of the most significant task of putting efforts so as to enhance brand image in the marketplace.
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Continue… •Accomplishing customer satisfaction:This role is associated with execution functions of marketing department. Marketing department is pertained with high responsibility of meeting needs of their customer and aligning business offerings in that manner only. In order to attaincustomer satisfaction this is imperative for the businesses that they maintain in their products so that this becomes easier for them to capture new customer in short span of time.
Roles and responsibilities of marketing relate to the wide organisational context •Marketingandhumanresource department:Withinmarketing departmenthiringandrecruitment activitiesaretakingplace.Marketing department is engaged in filling up vacant positionandjobdesignation,HRis meetingtheserequirementsforthe business.
Analyse the roles and responsibility of marketing in the context of marketing environment •Responsibility towards customers:For customers needs are examined by marketingdepartmentsbyputtingvariouseffortsandbyaligning organisational offering in such a way that overall objectives can be accomplished.Marketingdepartmentismakingeffortsforarranging different promotional campaign so that to reach out to varied segments in prompt manner.
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Conclusion From the above PPT this can be deduced that giant organisation like Nestle marketingdepartmentishavingessentialroleinexaminingand understandingcustomerneedsinoptimalmanner.Onthecontrary departmental interrelationships are playing significant role in eliminating complexities and attaining sustainability as well.
References Kapferer,J.N.andBastien,V.,2017.Thespecificityofluxury management: Turning marketing upside down. InAdvances in LuxuryBrandManagement(pp.65-84).PalgraveMacmillan, Cham. Liu, X. and Burns, A.C., 2018. Designing a marketing analytics course for the digital age.Marketing Education Review. 28(1). pp.28-40.