Marketing Essentials

Marketing Essentials

Table of content
• Introduction
• Key roles and responsibilities of marketing
• Roles of marketing with in the organizational context
• Conclusion
• Refrences

Introduction
Aston Martin is well renowned organization in the premium sports car
industry. It is headquartered in England, United Kingdom and most of its cars
comes within the sport segment with the high level of technological and
innovative integration. The company effectively deals in Asia, Middle East,
US and A Marketing is an activity that focuses the money, efforts and
initiatives of organization towards the promotion of offerings of enterprises
among the public so to convince them to buy the product.

Key roles and responsibilities of marketing and
its functions
Marketing can be referred to the integration of all those practices and
processes that strive to establish an image of organization and its offerings
among people within the marketplaces. It comprises of activities such to
research, merchandise promotion, advertisement, consumer service, after sale
and etc. With respect to Aston Martin, the roles and responsibilities of function
of marketing are as hereby.