MARKETING ESSENTIALS

Marketing Essentials

TABLE OF CONTENTS
•INTRODUCTION
•Executive summary
•Company information and competitors
•Vision and mission
•SWOT Analysis of
•Budget
•Marketing strategies
•CONCLUSION

INTRODUCTION
This presentation will comprise the marketing plan of the Google. It will
also include the executive summary and vision and mission of the Google.
This presentation will also consist of SWOT and PESTEL analysis of the
company that will assist the company to classify the strengths & weakness
of the Google company.

Executive summary
• Google is an American technology company which is now one of the
largest companies of the entire world. It not only provides services but
also provides product. The company is mainly known for its unbeatable
search engine

Company information and competitors
• Google, a technology company, has been founded 21 years ago in the year
1998 and is currently one of the largest companies of the world. The CEO
of the company is Sundar Pichai and the company is known for providing
best working conditions to their employees.

Vision and mission
• Mission of google is to organize the information of entire world and make it accessible
universally in a very simple manner
• Vision of google is to have access to the information of entire globe in a single click
Marketing objectives.
• The main marketing objectives of the company behind creation of marketing plan is to
carry out deep research on its competitors

SWOT Analysis of Google
Strengths
•Market leader in search engine
•High revenue through advertising
Weakness
•Fall in the rates of advertisements
•Excessive reliance on secrecy

Continue
Opportunities
• Tap more mobile users
• Provide mobile-friendly products
Threats
• Cut- throat competition in the market
• Imitation of products

Marketing strategies
• Product
• Price
• Place
• Promotion
• Process
• People
• Physical evidence

Budget
Elements Estimated cost ( in pounds)
Research and development 2500
Promotion 1800
Online marketing 1200
Website development 1500
Total 7000

CONCLUSION
From the above presentation it has been concluded that SWOT and PESTEL
analysis assists Google to identify its strengths, weakness & market
opportunities that assist Google to over come these threats and weaknesses
and external factors affected the company to achieve its aim or objectives.