Role and Responsibility of Marketing Functional Unit in an Organization

MARKETING ESSENTIALS

Contents
INTRODUCTION.......................................................................................................................................3
LO1 Role and responsibility of marketing functional unit in an organization.............................................3
LO2 Element of marketing mix...................................................................................................................4
LO3 Develop and evaluate marketing plan..................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERANCES:...............................................................................................................................................8
INTRODUCTION
Marketing essential is a business process of developing relationship between customer and
customer satisfaction. The essential focus customers need demand and requirement. Marketing is
a opportunity make a planning for cover or market services. Top-shop a british multinational
retailer company that will provide their customer luxury service and home base product their

company sell their services for profit making. Report will analyze role of marketing and how it
will interrelate organization function. It will also show marketing element that will help company
to achieve organization goal and objective. Marketing mix element 7ps describe organization
planning and process. Marketing plan based on production employee development and
motivation or achieve company objective and goal. “The marketing process responsible for
identify anticipating and satisfying customer requirement profitability”.
According to PHILIP KOTLER “ Marketing is the social process by which individual group
obtain what they need and want through creating and exchanging product and valur with other.
LO1 Role and responsibility of marketing functional unit in an organization.
The marketing departments play a important role for promoting and developing business. The
marketing departments also help company for achieve firm vision and mission. Role of
marketing department:
It also help define and manage company brand, image, reputation and company
productivity. It will conducting camping management for develop marketing strategy it will
improve company products and services that will help attract customer for. Top-shop. Product
marketing and promotional material describe product services and interact customer experience.
When marketing department create responsibility for monitoring and managing Mark & Spencer
promotional activity. That activity influence customer to use company product and services.
Marketing function will be describe product services is good so the company . Top-shop increase
profitability so the company develop new strategy for improving selling activity(Andrews and
Taylor, 2017.). The company Mark & Spencer manage company standardization and company
grading that will provide company working process is good so the consumer have start using
their services.
The marketing function describes company product advertisement and sales promotion
for improving sales and market strategy(Moore, 2014.). The lower pricing include product
planning process and service for improving publicity of company and product. Marketing
information help company to tack risk for making new planning for market and customer
attraction. Top-shop provide exchange facility for their customer to use their services that will be
help company to improve customer support and using company facility.
Marketing function enroll will be interrelate with providing customer services and
improve company productivity or profitability. When company making profit that time the
company work a successful firm. Product price place and promotion know the company elements
that element helps and provides guidance for making promotion strategy for complete company
targets and goals. Set of activities and product services according to customer need demand and
requirement. . Top-shop establish product life according to product growth and maturity.