Marketing Essentials

This presentation covers the essentials of marketing, including the roles and responsibilities of the marketing department, the significance of interrelation among various functions, and the value and importance of marketing in an organization. It also explores current and future trends in marketing and provides insights into marketing concepts and strategies. The case of Zara and its marketing styles is discussed as well.

Marketing Essentials
LO1

Content
 Introduction
 Roles and responsibilities of marketing department/function
 Roles and responsibilities of marketing relate to the wide
organisational context
 Significance of interrelation among various functions
 Conclusion
 References

Introduction
Marketing is the process by which operation and production takes
place through keeping customers needs in mind. In an business
organization promotion and advertising is done for the products over
various channels large number of persons is required to acknowledge
various products and services. Promotion of a product is done to make
sure that large customer base is formed by the organization in order to
gain acknowledgement over services and product in making. Marketing
is required in an organization to seek that activities related to selling of
product and services is done in proper manner

Concept Of marketing
Marketing concept
Marketing concept is based on marketing strategies that will help in
enhancing the sale of product and fulfil the need or requirement of
customer. Marketing concepts encourage the development of a new
product on the basis of market requirement or needs. There is five
marketing concept.

Concept Of marketing
Marketing Concept
In this concept describe about how to promote any product by using
some types of marketing. There is many types of marketing like
content marketing, advertising, promotion, campaign, influencer
marketing or native marketing. Zara apply these marketing styles for
influencing to their customers for buying their product.

Current and future trends in Marketing
Various trends that has been existing within market in modern time.
These trends are focused upon digital and social media marketing in
order to make production possible. This makes advertisement to be
done over all kinds of digital platforms like facebook, Instagram that
makes advertisement trough video possible. This is helpful for an
organization like ZARA for making sales increases possible with
recommendation upon product.

Roles and responsibility of marketing
manger
Supervision and coordination over business activities: Role of
marketing manager is to make sure that appropriate coordination over
different business activities. This has been helping ZARA for
enhancing efficiency with satisfaction of customers to be achieved.

Roles and responsibility of
marketing function
Marketing department is there for creating the marketing strategies for
company that helps to company to survive in market. There is different
roles and responsibilities of marketing in an organisation. Marketing is
process based in which promote their product in different manner.
Marketing plays important role in marketing researches or understand
the customers need or requirements. Marketing analyse the market or
customers need or requirement for prosecute the marketing strategy.

Roles and responsibility of marketing
functional units.
Setting market strategy: Attaining of desire objectives and targets of
an organization makes essential formulation possible with
appropriateness within strategy. Functions of marketing helps ZARA
in making strategy. Functions of marketing has been helping ZARA in
setting of strategy and if not applied in appropriate manner revenue is
being impacted in negative manner.
Marketing and HR department: Then employees are hired those are
fit for job by HR department. Both departments work with full
corporation and if there is any loophole in this process then quality of
employees collapse.

Roles and responsibilities of marketing
functions with other functional units.
Marketing and HR department: Then employees are hired those are
fit for job by HR department. Both departments work with full
corporation and if there is any loophole in this process then quality of
employees collapse.
Finance and marketing department: Finance department within an
organization is there for managing of funds and revenue within an
organization. Budget and allocation with expenses that has been
managed. In this identification of potential investors possible for
making sure that shortage of funds does not exists. Proper funds within
money that has to be fulfilled and funds is not available then business
activities of ZARA faces difficulties.

Value and importance of marketing role in
relation to organization
Marketing has an important role for working of business organization.
This is an important procedure that makes promotion, selling about
services that is high in demand. Key procedures helps in appropriate
marketing, attention of customers can be gained in a proper manner.

Significance of interrelation among various
functions
In order to achieve goals and targets of ZARA in proper way the
department of an organization. Interrelation within various functions
that has to be make sure that appropriate interaction and
communication possible with productivity of an organization to be
considered in proper manner.

Conclusion
From the above report it can be concluded that high business growth is
required bye an organization and is required to perform its
promotion in proper way. In relation to this various ways has to be
there over assessing the needs of customer, strategy and satisfaction
of client proper way.

CONCLUSION
From the report it can be concluded that business is required to gain
higher growth by an organization. This is required to make
performance and its promotion in proper manner. In context to this
different ways is required to perform promotion in proper manner. In
relation to this different methods has to be there which makes assessing
needs of customer, strategy and satisfaction of client in proper manner

References
Al Badi, K., 2019. Implementation of marketing concept and
organizational culture in SMEs in Al Buraimi–Oman.
Benchmarking: An International Journal.
Baker, M.A. and Magnini, V.P., 2016. The evolution of services
marketing, hospitality marketing and building the constituency
model for hospitality marketing. International Journal of
Contemporary Hospitality Management.

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