Roles and Responsibilities of Marketing: Starbucks Presentation

This presentation analyzes the marketing functions within Starbucks, a leading coffeehouse company. It begins by emphasizing the importance of marketing within an organization, highlighting its role in driving revenue and ensuring customer satisfaction. The presentation then details key responsibilities, including market research to understand consumer behavior and competition, product development to innovate and adapt to market demands, and corporate marketing to manage brand standards and public relations. Furthermore, it covers strategic marketing to gain a competitive edge, product marketing to inform consumers, field marketing for efficient product delivery, and sales support to coordinate with different departments. The conclusion stresses the importance of implementing these marketing functions for organizational success and provides a comprehensive overview of strategies and field marketing to enhance competitiveness.

Presentation Title
Your company information

INTRODUCTION
• Marketing function is an important part of organisation.
• Organisation should support and take help from the marketing
functions which will provide them useful insight.
• This report deals with Starbucks company who delivers coffee to its
customers at reliable price and obey all the quality standards which
are needed to perform the marketing functions so that it may be able
to earn more revenue in long run.
• The report deals with key roles and responsibilities of marketing
function which helps to make and implementation marketing tactics
in a better and positive way.

Key roles and responsibilities of
marketing function
 Marketing function is important function in an organisation. It is
responsible for gaining overall revenue and profit to firm which helps
it to grow and diverse in providing quality goods and services to
customers.
 Marketing function means to implement and promote the ideas,
concepts to differentiate the products over its rivals. This can be done
by maintaining public relations.
 The Starbucks company who is market leader offering quality coffee to
its customers is required to follow a marketing function to flourish in
its desired aims. The roles and responsibilities of marketing function
are as follows:

Cont...
1. Market Research
Market research is vital task to an organisation as it helps it to
maintain and improves its customer base. It also helps ton have an edge
over its competitors strengths and weaknesses.
2. Product Development-
After marketing research, product is formed. This is the stage
which initiates the product's life and its survival in the competitive
market. The marketing department deals with internal and external
product development teams to alter existing products or to invent new
ones.

Cont...
3. Corporate Marketing-
Marketing function deals with corporate marketing also. This
function is responsible to develop brand standards and define global
infrastructure for public relations. It includes relation with investors,
advertising of the product and event strategies.
4. Strategic Marketing-
Strategic marketing is essential for company like Starbucks as it
maintains and makes those strategies which makes company more
vibrant and reliable in the market. It makes strategies which help them to
have a competitive edge over its rivals in that way which enhances its
customers base and more consumer satisfaction is maintained.

Cont...
4. Product Marketing-
Product marketing is essential as consumers will not be able to
purchase the products for which they have no knowledge. Consumers are
informed about the products so that they purchase it .
5. Field Marketing-
Field Marketing is responsible for execution of the product of the
firm to its customers. This functions have the key role so that products
and services are delivered to customers in efficient way which increases
revenue for the firm in long run in it survival.

Cont...
6. Sales Support-
 Sales support are important part of marketing function as it correlates
with different departments.
 Coordination between sales and marketing department is essential so
that firm never lack in satisfying consumer's needs and demands.

CONCLUSION
Hereby, it can be concluded that in order to achieve organisational
objectives, firm need to implement marketing functions in the
organisation. It will provide with more structure decisions and enhanced
consumers' satisfaction. This report has all roles and responsibilities
which an organisation should be able to fulfil by implementing
marketing function. This makes strategies and field marketing in efficient
way which will make an organisation more vibrant and active in its
approach towards the marketing function. Hence, in order to gain
competency, organisation should implement those aforesaid marketing
functions.

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