Report on Marketing Strategy of Wilkinson
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Added on 2020-06-05
Report on Marketing Strategy of Wilkinson
Added on 2020-06-05
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................4P1 Explain roles and responsibilities of the marketing function............................................4M1 The roles and responsibilities of marketing in context with marketing environment .....6P2 Explain relation of roles and responsibilities of marketing department to other department................................................................................................................................................6M2 Significance of interrelationship between marketing and functional unit of organisation. .9D1 Analyse marketing functions and interrelation with functional unit of organisation.......9TASK 2............................................................................................................................................9P3 Explain Marketing mix of Wilkinson ...............................................................................9M3 Different tactics applied by organisation to demonstrate business objectives to accomplish..............................................................................................................................................12D2 Strategic plan that tactically applies the use of 7ps to achieve marketing objectives ...13TASK 3..........................................................................................................................................13P4 Explain marketing plan of Wilkinson ............................................................................13M4 Detailed Coherent evidence based marketing plan for organisation ............................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18.......................................................................................................................................................20
INTRODUCTIONMarketing is very crucial activity for the company because it boost up the sales ofproducts and services of the organisation. It includes give information related to the services andgoods to people of the society. The marketing strategy of Wilkinson will also discussed in thisreport. Main motive of the file is to describe how company use their strategy of marketing whichhelps to give satisfaction to the customers. Three task will be involved in this report in whichfirst part is all about roles and responsibilities of the marketing. Marketing mix which is veryimportant for smooth conduction of marketing strategies. Product can be placed by theorganisation with the use of marketing mix (Berkowitz, 2016). This report will also discussedmarketing process which help to achieve organisational goals and objectives. As per marketingmanager I have to ask to betterment of activities of marketing in Wilkinson. In the last task thereport will also describe a appropriate marketing plan or cited company.TASK 1P1 Explain roles and responsibilities of the marketing functionMarketing basically is the study of the management and other exchanging of therelationship (Raj, Walters and Rashid, 2012). It is defined as the some activities, process ofbuilding, structure of institutions, by communication as well as delivering along with exchangingoffers. It turned with the particular value to their partners, clients, customers and society. So,they can fulfil their demands and needs by balancing the structure of market place. Other thanthe innovation it is the one of premier element of the management of business activities. Concept of marketing: According to this concept every organisation have to find outneeds and preferences of various customers and than produce that kind of product which have tobe matched with client's choice. Cited organisation is focuses on concept of marketing whichhelp to them increasing their profitability level. They are give their best products and services tovarious clients in large geographical area. Cited company can maintain their good relation withthe customers with the helps of this concept of marketing. Cited company can easily analysechange in choices and preferences of the customers with the help of this philosophy (Puddle,2015). Mission and vision of the organisation can also be identifies with the help of marketingconcept. There are five concept of marketing are mentioned below:
Production concept: According to this concept there are various products are available inthe market for every kind of customer so they can easily purchase any goods and services withlow price. Cited organisation is focus on this concept because it will help to identify the risk inbusiness activities and also doing effort for eliminating them (Campbell and Martin, 2015). Acompany can also achieve their targets and goals with the help of this concept. According to thisconcept it facilitating change in production and distribution tools and techniques so company canincrease efficiency and productivity.Product concept: This concept involves that customer want those kind of product whichare give them full satisfaction and benefit. So it is the responsibility of the company to give thatkind of product which attract more and more customers located in wide geographical area.Organisation can easily improve and develop their product and services with the use of thisconcept. Wilkinson provide house hold product to the customer so it is important to give betterquality which are beneficial for the company and customer both (Ebert and Griffin, 2015). Sobasically it is very important for cited company to produce those kind of goods which have to bematched with the preferences and taste of the customers.Selling concept: This concept is very dispensable for every company because it helps toboost up the income level. In this concept company is focuses on the maintain positive and goodrelation with the suppliers because they are mediator which are playing very important role toprovide goods and services to the customers. For this purpose organisation can promote theirproducts by various promotional activities such as advertisement so that customer get knowabout the products offer by the company. Wilkinson is provide household products which aredemanded by the people of the society. For the success, cited enterprise use various strategieswhich helps to increase their profitability. Organisation not only sell the products but also theyprovide after sell services of products. This will helps to make goodwill and brand image of thecompany in the market (Hagan, 2011).Marketing concept: This concept is very challenging for almost companies because itincludes change and develop procedures and plans which helps to full fill organisational goalsand objectives. This concept is help to provide quality products and services to the variouscustomers which helps to boost up the income of the cited enterprise.Societal concept: This concept describe welfare of society by give products and servicesto the people. It includes that living standard is depend on the consumption habit of a person. It is
the responsibility of the cited company to generate those kind of product which can contribute inwelfare of the society. For this purpose company formulate strategies which helps to meet theneed and wants of clients(Gummesson, 2011).Role of marketing: The success of a enterprise is largely depend on the marketingactivity which is carried out by that company (Judge and Robbins, 2015). For this purpose citedorganisation can use the marketing function which helps to get feedback so that company can getto know about their weaknesses. The main motive of a enterprise is to earn maximize profits andsustain for the long time in the market. So it is important for the company to focuses on thesource 1: Marketing functions
production process so they can provide quality goods ton their clients. With the use of marketingstrategies company can attain healthy competitive advantage in the market.Function of marketing: There are many functions of marketing are given below:Management information system: This system is useful to get all the information relatedto customers needs and wants which helps to company take better decision of productionprocess(Hagan, 2011). Pricing: For decide the prices of the product cited organisation used many strategies.Many authorities are defines rules and regulation related with the fixation of prices which haveto be followed by the cited company.Product and service management: It includes that organisation is focuses on thepackaging of the product so they can attract more and more customers.Distribution: It is very important for cited enterprise to maintain their distribute channelso customers can easily reach the products and services.Financing: According to this function of marketing, cited organisation is provide manyfacilities to their customers regarding the payment such as card facility and bills payment(Koontz, 2010).Selling: Customer satisfaction level is increased if organisation can directly interact withthe people who take interest in their business activity.Promotion: This is very major function of marketing in which lot of promotion strategiescan be used in the company. This will helps to give information about the product and services tothe people of the society offer by the enterprise.M1 The roles and responsibilities of marketing in context with marketing environment Marketing is one of the vital component part of the organisation. It usually consider theconcept of marketing which help to them increasing their profitability level and it easily analysechange in choices and preferences of the customers (Ormrod, 2014). This concept is very wide itincludes the production, product, selling as well as marketing concept. Along with this thefunctions and role of marketing define as the by fulfilling needs of consumer as information andresearch system, decide the price of the product which is most challenging task while setting thelower prices and also raising profit marketing for company. Then promoting the product sopeople can be aware about the product and also finance them so people will prefer this citedproduct as compare to other competitive product.
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