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Marketing Essentials Assignment - Hotel Hilton in UK

   

Added on  2020-10-22

8 Pages2076 Words478 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONMarketing strategy is used as a planning tool for forward looking and long term approachin order to attain fundamental goal to achieve a sustainable competitive advantage (Rao-Nicholson, & Khan, (2017). Here in this report Hotel Hilton and resorts of UK are taken forbetter understanding of the report. Hotel Hilton is one of the largest branded hotel of the world.The hotel has their properties in different territories and countries of the world in which there arealmost 14 hotels in central London, UK (Asseraf, Lages, & Shoham, (2018, June). This reportwill lay emphasis on Marketing information system use by Hotel Hilton along with theircomponents. The report will also describing about effectiveness of Hotel Hilton by usingMarketing information system. The report will highlight the reasons for effective use ofMarketing information system in Hotel Hilton. MAIN BODYMarketing information system designed to provide support to decision making regardingmarketing. This system gathers, stores, analyses marketing data and distributes it to managers asper their need on regular basis (Kilenthong, Hultman, & Hills, (2016). The Marketinginformation system use by Hotel Hilton in UK deals with interaction of structure which mainlyincludes equipment, procedure and people in order to sort, evaluate, gather, distribute andanalyze in accurate and timely manner for the use of marketing decision makers of the HiltonHotel to improve their planning of marketing as well as implementation and control. TheMarketing information system provides many information related to marketing to Hotel Hiltonmarketing managers (Hanson, & Yuan, (2018). The role of Marketing information system for Hotel Hilton is to provide informationwhich is required by managers of marketing which will help them in decision making. There arefour components of marketing information system as a marketing tool, communication andinformation gathering (Toscani, Tosin, & Zanella, (2018). They are internal record, marketingintelligence, marketing research and marketing decision support system.Internal record is first component of Marketing information system. The managers ofHotel Hilton and resorts gets huge amount of information from their internal records. Theinformation about cost inventories, sales, cash flow, account payable and account receivers areanalyzed by Hilton marketing managers for getting current information (Altstiel, Grow, &Jennings, (2018). Also, the hotel is able to access fast and reliable information by using internal1

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