Marketing Essentials

Marketing Essentials

TABLE OF CONTENTS
• Introduction
• Overview on Marketing Process
• Roles and Responsibility of marketing
manager
• Importance of Marketing role
• Conclusion
• References

INTRODUCTION
Marketing can be defined as a process in which goods are
brought and sold so as to satisfy the needs and wants of the
customer. It is a exchange process basically which is highly
used for promoting the product in the market and increasing
the sales as well.
If marketing department will not be present in the
company then no organisation will be able to gain success in
the market or understand the needs and wants of the
consumer.

Overview on Marketing Process
Marketing creates value for the product that firm
manufactures for its target audience. Marketing planning
process can be defined as a process in which the marketing
team plans and organises various marketing activities which
will be performed by staff in long run so as to achieve goals
and objectives of company. It is a very important process
that needs to be conducted in every company. It is designed
by the marketing manager itself.