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P4 Produce and evaluate basic marketing plan for an organization

   

Added on  2021-01-02

15 Pages3773 Words233 Views
Marketing
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Marketing Essentials
P4 Produce and evaluate basic marketing plan for an organization_1

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1LO 1.................................................................................................................................................1P1 Key roles and responsibilities of marketing functions......................................................1P2 Roles and responsibilities of marketing relate to wider organizational context...............3LO 2.................................................................................................................................................4P3 Compare the ways in which different organization apply the marketing mix .................4P4 Produce and evaluate basic marketing plan for an organization.......................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing plays an important role in business and its success. During marketingenterprise perform functions and operations with the motive of promoting and selling of goodsand services in target market (Stern and Porr, 2017). Present report is based on Taxify companydevelops and operates the Bolt mobile application, which allows people to request a taxi orprivate driver from their smartphone, as well as electric scooters. In order to focus on the report, it covers key roles and responsibilities of marketingfunctions. Furthermore, it considered roles and responsibilities which can be related with widerorganizational context. Moreover, it provides discussion on comparing ways in which marketingmix applied in large consideration. At last, it produces basic marketing plan for the enterprise. MAIN BODYLO 1P1 Key roles and responsibilities of marketing functionsMarketing is the activity of an organization with the help of which firm developsrelationship with customers and creates awareness regarding own products and services.Marketing functions is a broad concept and include a wide range of activities starting fromidentification of needs of the market to ending with ensuring that the customers are fully satisfied(Gnizy and Shoham, 2018). These marketing functions are universal functions and are applicableto each and every organization irrespective of their size, nature, criteria, etc. Thus, marketingplays a very vital role in identifying the successful products in the market and then promotingthem and finally differentiating them from the similar products. Current and future trends ofmarketing have changes and changing approach of advertising and promotion. For example, thefirm are making use of social media advertising to promote their products across the globe. Also,evry function of firm is digitalized like the application of Taxify where travellers can request ataxi or private driver. Further, the individual can track their route, location and can also send totheir family or guardians which promote safety when travelling. On the other hand, future trendsof marketing can be depicted where companies will be able to chat with the clients on particularsoftware to outline their individual requirements.Taxify plays variety of marketing functions such as marketing research, customer service,promotion, distribution system, etc (Nirschl and Steinberg, 2018). It is very important for a1
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