Marketing Essentials

Marketing Essentials
LO1

Content
 Introduction
 Marketing concept along with current and future marketing trends
 Marketing processes
 Responsibility of market manager of company
 Critical analysis of affect and interrelation of marketing with other
functional sections of company
 How is role of marketing important in organisation
 Importance of effective interrelations between functional departments
 Conclusion
 References

Introduction
Marketing is related to building strong relations with customers so that
the company can sell its products and services profitably to them
which will help it in reaching to its goals and objectives. Advertising,
promoting, delivering and selling of company products and services
are included in marketing which helps the company in achieving a
competitive advantage in the marketplace by building the brand image
of company.

Marketing concept along with current and
future marketing trends
Marketing concept is a strategy
which is used by company so
that the customer needs can be
analysed and then appropriate
decisions are made so that
these needs can be satisfied
efficiently.