Roles and Responsibilities of Marketing Function

Marketing Essentials

INTRODUCTION
Marketing is refers to the action of promoting and selling products for increasing
profitability. It is management of exchange relationships with customers by providing them
values. One of the primary purpose of marketing is to attract number of customers (Ahrens,
2011). It contributes in accelerative profitability of company. Current study is focused on Body
shop, is a retail company operate in UK for accomplishing higher success. It was established in
1976 by Dame Anita Roddick and has range of around 1000 products. Company offer cosmetics,
skin care and perfume to its customers to increase their profitability level. Report is going to
discussed about roles and responsibilities of marketing function and its interrelation with wider
organizational context. Along with this, marketing mix is also mentioned in this project help in
attaining set objectives. Marketing plan of company is discussed here that support business
organization in attaining success.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing play a crucial role in creating, keeping and raising customers satisfaction as it
provide values as per consumers taste and wants. This will aid in enhancing profitability. Along
with this, it is refers to the procedures to promoting as well as advertising company products in
market with the aim of spreading awareness. By this, firm can easily improve their brand image.
In this regards, there are some role of marketing functions along with marketing concept as it
assist business in attaining all the set goals and objectives:
Marketing concept: It is refers to philosophy that business organisation needs to analyse
customers needs or taste before providing them products and services. By this, organization can
satisfy customers needs and attain competitive reward from its competitor. In this regards, there
are some marketing concept like production, product, selling, marketing and societal marketing
concept (Bellenger, Bernhardt and Goldstucker, 2011). All these are crucial for marketing
department of Body Shop to follow in order to improve their overall performance at market
place. As it help in establishing its competitive and famous brand image. Customers satisfaction: It is one of the essential function of marketing section keep
customers happy and utmost priority. For providing them higher satisfaction, Body Shop
can analyse customers demand through surveys and promotion activities. By this,
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