Marketing Essentials: Coca Cola

Added on - 08 Jan 2021

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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P3. Comparing the way in which different organisations apply marketing mix....................1P4. Producing and evaluating a basic marketing plan for an organisation.............................3SWOT Analysis of Coca Cola................................................................................................4Future Marketing Mix Strategy..............................................................................................4Segmentation, targeting and positioning................................................................................5Budget.....................................................................................................................................5Control....................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONIn the present era, there is a huge competition in the market among industries. As everycompany needs to gain effective growth and profitability but sometime due to huge competition,company fails in its business objective. Marketing is one of the essential processes withincompany by which corporation can earn maximum profitability and address objectives. With thehelp of marketing, company can promote and sell its products and services as well as attract alarge number of customers. The current study provides knowledge about the marketing conceptsand principles which company has to follow in order to address its objectives. Marketing mixand its significance has been discussed with the help of Coca Cola.TASK 1P3. Comparing the way in which different organisations apply marketing mixMarketing mix refers to a set of actions and tactics that corporation uses to promote andadvertise its products and services along with the brand in market. It is a significant concept inthe marketing philosophy by which organisation becomes able to introduce and place the rightproducts and services to the right person and at the right time. Marketing mix helps theorganisation making its marketing activities easy and fast (Aaker, 2011). Coca Cola firm was anatlanta, georgia company which serves the Diet coke, diet coke caffeine, Coca cola cherry, Cocacola life, Pepsi, RC Cola, Afri cola, Inca Kola, Cavan cola, etc. Organisation producesconcentrate which is then sold to licensed Coca Cola bottlers throughout the world. It has mainobjective is to serve the high quality of soft drinks to its customers and make maximumprofitability and market share. In order to achieve the objective of organisation, Coca Cola has toassess and analyse various elements of marketing mix. Following is the comparison in betweenmarketing mix of Coca Cola with Nestle:Product- Coca Cola has the huge portfolio of product which included 3300 products.Cited venture is the number one brand in sparkling beverage, juice and retailed packagedwater. It includes several products like fruit juice, fruit drinks, water, energy drinks, teamand coffee, etc. It serves the high quality of products and services in the market throughwhich it has effective brand position in the competitive market.Nestle has the thirdclassification of items which comes into arranged dishes and cooking associates. Maggi1
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