Roles and Responsibilities of Marketing Department in a College

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Mention about key responsibilities and roles in context with the marketing function of an
organisation............................................................................................................................1
Evaluate the roles and duties of marketing department in relation with marketing environment
................................................................................................................................................2
Discuss about the responsibilities and roles for marketing team in relation with other functions
of business firm......................................................................................................................3
Acknowledge the benefits of interrelation among marketing and other functional departments
of a company..........................................................................................................................3
Critical analysis of the basic elements of marketing departments and their interrelationship
with functional units in a business firm..................................................................................4
TASK 2............................................................................................................................................4
Contrast and compare different measures through which a company implements marketing
mix to attain their organisational targets................................................................................4
Evaluation of multiple tactics through which a company demonstrate about achievement of
business objectives...............................................................................................................10
TASK 3..........................................................................................................................................10
Prepare and analyse an effective marketing plan in context with a business organisation. .10
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Marketing in business is referred as the procedure to attract maximum number of
consumers towards a service or products with the help of relevant tools & techniques. Generally,
these techniques are promotions, advertisements, market research etc. In today's time, each firm
is facing tough competition from their rivals due to which there is a big threat on the revenues
and profits of company (Baker and Saren, 2016). Hence, it is the main responsibility of an
organisation to retain their clients for maximum time by using marketing activities. In order to
prepare this assignment report, St Mary's University college is considered. It is an public
university which is founded in 1900 and situated in Belfast, Northern Ireland. This report is
going to discuss about roles of marketing function in a college in context with changing
marketing environment. Other than this, interrelation in different business department of a
college and their importance is discussed. Also, to acknowledge the competitive edge of
concerned college in marketplace, its marketing mix is carried out with another college. At last,
an appropriate marketing plan is prepared so that objectives of college can be achieved in a
proper manner.
TASK 1
Mention about key responsibilities and roles in context with the marketing function of an
organisation
St Mary's University college is a co-education college which is founded in 1900 and have
affiliation of Roman Catholic. This college is situated in Belfast, Northern Ireland and its
affiliated university is Queen's University. This college have around 1000 students in which
around 870 students are studying undergraduate course and remaining students are enrolled for
post-graduation course. There are different kind of business departments in a college. These
departments do not have any role in teaching students but they perform all the operational roles
associated with college. In context with St Mary's University college, main business departments
are marketing function, finance team, HR team, IT department etc. Due to the working of these
business departments, concerned college is able to operate in business world (BOROVKO,
2013).
In general terms marketing is stated as the activities and operations which are performed
by an organisation to advertise and popularise their products and services in front of maximised
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