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Marketing Essentials - eBay Inc Assignment

   

Added on  2021-02-20

17 Pages5163 Words40 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P1. Key roles and responsibilities of marketing functions.....................................................4M1. Analyse the roles and responsibilities of marketing in relation with marketingenvironment............................................................................................................................5D1. Critically evaluate marketing function and their interrelations with other department...6P2. Interrelation of marketing department with other department in context of widerorganisation............................................................................................................................6M2. Importance of interrelationship between marketing and other functional units.............7D2. Strategic marketing plan by applying 7p's to achieve marketing goals...........................8TASK 2............................................................................................................................................9P3. Marketing mix to achieve business goals.........................................................................9M3. Different tactics applied by organisation to define business objectives that can beachieved................................................................................................................................12TASK 3..........................................................................................................................................13P4/M4. Basic marketing plan for a organisation..................................................................13CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17

INTRODUCTIONMarketing is the combination of best activity or process which is generally used topromote overall goods and services of business through advertisement channels as well asmarketing research. On the other side marketing refers to those activities which can be used bymarketer for promoting and selling their overall product and services at marketplace. The term ofmarketing also considered as a discipline that involves overall actions of a company which helpsthem to maintain and build strong relationship with potential customers. This assignment isbased on eBay Inc, it is a American multinational corporation e-commerce organisation wasestablished in the year of 1995 by Pierre Omidyar and it's headquartered in California US.Together with this is a online website which deals with so many goods and services to fulfilcustomer's needs and demand (Abbate, 2017). Furthermore, report discussion will be based onexplain the role of marketing and interrelates with different functional unit of an organisation.After this 7P'S of marketing mix will be achieve to gain better goals and objectives. At last, basicmarketing plan will get covered appropriately. TASK 1P1. Key roles and responsibilities of marketing functionsMarketing refers to the research function which is generally link with different types ofcustomers, public and societies in which marketer can gathered appropriate information toanalyse their opportunities and issues. It is the best way to collect information for marketer tomanage overall business operation and activities effectively. There are different types of rolesand responsibilities of marketing function in context with eBay, those are mentioned below:Promotion: It is mainly considered as a basic function of marketing which helps toadvertise and promote different types of goods and services which all are produced by businessfirm. In reference to eBay they always used online websites tools in order to develop awarenessabout their product in consumer's mind (Babin and Zikmund, 2015). With the help of onlinetechniques they can get achieve their overall target.Product Development: It is mainly based on the customer's demand, needs, tastes andpreferences. It means develop a product as per customer's choice. Generally product is developedin 2 different ways, herein, first is brand new product within marketplace and another one issome changes in existing product by distinguishing present condition of marketing scenario.4

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