Marketing Functions and Strategies of Hilton Hotel

Essentials

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1 ( PPT)................................................................................................................................2
P1. Key roles and responsibilities of marketing function............................................................2
M1 Analyse the roles and responsibilities of marketing in the context of the marketing
environment.................................................................................................................................4
P2. Interrelationship of marketing unit with different department of organisations...................4
M2 Analyse the significance of Interrelationships between marketing and other functional
units of an organisation................................................................................................................5
D1. Critically analysis of key elements of marketing function and interrelationship between
departments of organisation.........................................................................................................6
TASK 2............................................................................................................................................6
P3. Marketing mix with comparison of different organizations..................................................6
M3. Evaluation of different tactics that applied by firm to meet organizational objectives........8
TASK 3............................................................................................................................................9
P4. Marketing plan of Hilton.......................................................................................................9
M4 Produce a detailed coherent evidence-based marketing plan for an organization..............12
D2 Design a strategic marketing plan applies the use of the 7Ps to achieve overall marketing
objectives...................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Books and Journal......................................................................................................................15

INTRODUCTION
Marketing refers to the process of making aware to the potential customers about the products
and services offered by an organization (Antunes, Lopes, and Sousa, 2020). There are several
functions which are involved in marketing activity such as identifying the needs of customers
making strategies in order to attract them promoting goods and services and many more. This
process helps an organization to target a potential market so that they can get more and more
buyers for their goods and services. Every organization has their goals and objectives to be
achieved in a particular time period and the activities of marketing helps the organization to
achieve those targets in predetermined time period. This marketing function includes several
functions like research selling promotion distribution and many more. Hilton Hotel is an
American multinational organization having their headquarters in Virginia, United States. Hilton
Hotel is an hospitality company which manages and give franchises a wide portfolio of hotels
and resorts to their customers all over the world. This report is going to considered Hilton hotel
to understand the marketing functions and their roles and responsibilities in an organization. The
functions of marketing are interrelated with the other functions of an organization which is also
contain in this report. The elements of marketing mix helps an organization to achieve their
business objectives and this report contain the marketing mix of Hilton Hotel with a proper
development and evaluation of a basic marketing plan for the company.
TASK 1 ( PPT)
TASK 2
P3. Marketing mix with comparison of different organizations
Marketing mix helps to provide various important elements of marketing in order to
promote the products of an organization in target market. Hilton hotel is a global organization
having there hotels worldwide full stop in order to became a successful organization the
company requires proper strategies for marketing to grow their brand image among the
customers. Marketing mix is a part of marketing strategy which includes several tactics used by
an organization to promote brand value in the market. The marketing mix provide 4 P's as
elements of marketing function which helps an organization to make effective strategies in order
to achieve their objectives and goals (Jena, 2020). Comparison of marketing mix of two

competitors of the market will help an organization to draw effective strategies for them. In order
to provide effective marketing strategies for Hilton hotel their marketing mix as compared to
Hyatt hotel is given below:
Component
s
Hilton Hotel Hyatt Hotel
Product Product refers to the thing which an
organisation offers to their customers
and the marketplace so that they can
satisfy them. Hilton hotel provides
services to their customers regarding
to hospitality industry in which they
provide several services related to
hotel and resorts to their organisation.
Hilton is a large organisation having
their hotel all over the world and
include almost all countries which
shows the satisfaction of their
consumers from the services they offer
and their effectiveness in the market.
In case of Hyatt hotel the company is
also involved in hotel business and
provides services to their customers all
over the world Hyatt is a great
competitor of Hilton and have great
market share but it is less than Hilton
hotel. The Hyatt hotel is also famous
among their consumers and offers
several services to them but Hilton is
known for their world class services
among their consumers and considered
as best then Hyatt.
Price The prices in hotel industry varies The prices of Hyatt hotel are relatively