Marketing Essentials.

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Explain the roles and responsibilities of Marketing function...............................................3
P2.Explain how roles and responsibilities of marketing relate to the wider organisational
context.........................................................................................................................................5
TASK 2............................................................................................................................................7
P3. Compare the ways in which different organisation apply the marketing mix to the
planning process to achieve the business objectives...................................................................7
TASK 3............................................................................................................................................9
P4. Produce and evaluate a basic marketing plan of an organisation.........................................9
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is defined as the activity of showing and advertising the products and services
of the company in a best manner so that they can attract the large group of customers. Market is
the point where the seller and the buyer meet in order to sell or purchase the products and
services with the motive of making money (Doshybekov and et. al., 2016). Marketing
department is the essential aspect for any business as they do the sales promotion of their
products and services and reach to the potential customers. There are various means through
which the marketing can be done in order to maximise the sale of their company. Sainsbury is
the chosen organisation for this report, It is the multinational company in the United Kingdom
and founded in 1869. It is the second largest supermarket in the London market. This report will
cover the roles and responsibilities of the marketing function and also analyse the different roles
that relate to the wider organisational context. Furthermore, It will compare the different ways
which the organisation apply the marketing mix to the planning process for the achievement of
the business goal. It will produce and evaluate a basic marketing plan for an organisation.
TASK 1
P1. Explain the roles and responsibilities of Marketing function.
Marketing is the department which is responsible for advertising their products and
services to their potential customers in order to maximise the sale of the business. When the
marketing person is doing their job at it best, this will leads to attract the large group of targeted
customer(Cardenas and Fuchs-Tarlovsky, 2018). When the marketer do the effective study of
the market then it will help in meeting the current trends of the customers and satisfy their needs
and wants. Marketing manager of the Sainsbury have the certain roles and responsibilities which
are discussed as follows:
 Listen to the customer needs: For a long term survival the marketing manager has to
concentrate on the needs and wants of their customers. By this the organisation has the
knowledge that what's more demanding in the market and may work upon it for staying
in the market for long run. It will help in increasing the efficiency of the organisation and
this will help in generating higher revenue and profitability from the large market.

Sainsbury will identify the customers needs and wants so that they can produce the goods
and services accordingly.
 Track trends and monitor competition: Marketing Manager has to keep an effective track
on competition in its existing market. As the functioning of the market plays an important
role by this, the organisation must be aware about what is going on in the market and on
the basis of that they can introduce the products and services that will meet the current
trends of the market(Dzyabura and Yoganarasimhan, 2018). Business have to analyse the
strategies which are using by their competitors so that it will be easy for their business to
establish a good brand image in the market. Sainsbury will keep an proper track on the
trending competition of the existing market so that they it will be easit for the
organisation to compete in the market.
 Work and brand values:Marketing Managers has to work on brand values also. As it is
very important for surviving them in the market. Brand value is the value of there brand
in the market by this the customers will more attract towards their product. The quality
and the services of the product is the major concern of every organisation that will leads
to attract the large group of customers (Hanzaee, Sadeghian and Jalalian, 2019).
Working procedure of the organisation is also important by this the services are taken
into the accounts in the growth of the organisation. Values of the organisation leads to
play an important role in the minds of the public by which the organisation has the has
the good brand values. Sainsbury will keep on working the brand value of the
organisation because it will help in the growth of them.
 Searching for new marketing tool:Marketing manager has to search for the new
marketing tools by those they can easily approach to the customers. This will leads to
enhance and innovate of the organisation's product so that company can establish a good
position in the target market and the company will increase their product rage that will
contribute in earning high profits.
 Innovation: Marketing Managers has to introduce the innovative ideas as that helps in the
development of the organisation in the existing market(Hyder, 2016). If they introduce
different innovative ideas then the company may attain the good position as by the
different strategies the organisation may easily compete with the competition. Innovation
can be done in the process of product's manufacturing, promotional activities.