(solved) Marketing Essentials of Cadbury
11 Pages2937 Words85 Views
Added on 2020-10-05
(solved) Marketing Essentials of Cadbury
Added on 2020-10-05
ShareRelated Documents
MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PART A...........................................................................................................................................1A. Key role and responsibilities of marketing functions........................................................1B. Key roles and responsibilities of marketing related to wider organisational context........2C Roles and responsibilities of Marketing in-relation to Marketing Environment................3D. Explain the relationship between marketing and other functional units of an organisation4E Critical evaluation of marketing functions inter-relationship with different functional units.5PART B ...........................................................................................................................................51. 7P's of marketing mix.........................................................................................................12. Different tactics applied by Cadbury to achieve business objectives.................................2TASK 2............................................................................................................................................31. Basic marketing plan..........................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing meanscreating, promoting and delivering goods and services to consumers.Present study lays emphasis on Cadbury. It is a multinational confectionery companyfirmwholly owned by Mondelez international since 2010. Its headquarter is in Uxbridge, WestLondon and operates in more than 50 countries worldwide. This file explains about roles andresponsibilities of marketing relate to wider organisational context and, tactics applied byorganisation to show how business objectives can be achieved, develop a new marketing plan fororganisation. Study will also present different marketing mix strategies used by organisation. Itwill also lay emphasis on marketing plan. It also explains the roles and responsibilities ofdifferent marketing functions. TASK 1PART AA. Key role and responsibilities of marketing functionsMarketing refers to buying and selling of products and services. It includes advertising, sellingand delivering products to people. Current and future trendsSocial media marketingArtificial intelligenceChat-botsDigital display boardsSocial media marketing is used by company to promote there products. Cadbury can also makeuse of artificial intelligence to enhance the sale of there services. 1.Gathering and analysing market information & conducting market research - Marketer tries to understand what do customers want to buy & when, in what quantity, at whatprice etc.? On the basis of all thesethis informations and analysis, the product is designed,labelled, branded, packed, promoted etc. Research is the backbone of the marketing planing & function. Identify consumer buying habitsin the industry, market size, market growth or decline, and any current trends, surveys helps themarketing managerOrganisational member of Cadbury to achieve its goal effectively (Purvis,2015).1
2. Target market & Marketing Planning -A well-designed target market description identifies likely buyers of Cadbury & helps inbuilding strong customer base. It involves making plans for increasing production/sales,promotion of product, laying down a course of action for achieving these objectives.3. Product Designing and Development & Pricing - Product designing includes decision related to quality standards used for shape or design ofproduct, packing, etc. Cadbury takes information from research unit to design new product andas per need of customers also. (Bai, and Chang 2015)B. Key roles and responsibilities of marketing related to wider organisational contexta)The marketing department is divided into four parts-Marketing President- Marketing president is head of the department generally belongs to toplevel management of the Cadbury company it includes Vice President and Marketing director ofthe Cadbury company. The key operation role of marketing to make plans and strategies forlong term business goals of the Cadbury company. Key operation of marketing functionsincludes proper production of goods and services.Product department of Cadbury is engaged in the responsibility of doing product research anddevelopment research. It operates the work like determining product pricing, quality and quantityof product. They need to put an eye on the manufacturing process of the product so that they thecan give the best quality product to their customers and satisfy thetheir needs and preferences ofthe consumers.Advertising department of Cadbury Company is responsible for to operates promotion relatedactivities of the product. Promotion can be done through television, publishing articles intonewspaper, putting hoardings and banners on the roads etc. Also needs to do attractive and eyecatching packaging and labelling so that the more customer could attract towards the productand the branding of the product is also in hands of Advertising manager.(Purvis 2015)Public relationship department of Cadbury generally responsible for maintaining relationshipswith the customers. The role of the relationship manager is to tackle public queries andproblems related to the product and giving something to the society and public by openingpublic trusts. He need maintain business ethics and socio- culture of the company.b) Marketing process includes three stages-2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Key roles and responsibilities of marketing functionslg...
|14
|4228
|123
Marketing Essentials Assignment - Company Cadburylg...
|14
|3666
|56
Marketing Essentials Assignment : (Cadbury)lg...
|13
|3443
|235
Marketing Essentials: Roles, Responsibilities, and Interrelationshipslg...
|11
|528
|467
The Role of Marketing in Cadbury: Definition, Interrelationships, and Marketing Planlg...
|12
|2443
|29
ESSENTIALS INTRODUCTION 1 Task 11: Roles and Responsibility of Marketinglg...
|18
|5544
|500