(solved) Marketing Essentials of Cadbury

Added on - 04 Oct 2020

  • 11

    pages

  • 2937

    words

  • 14

    views

  • 0

    downloads

Showing pages 1 to 4 of 11 pages
MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PART A...........................................................................................................................................1A. Key role and responsibilities of marketing functions........................................................1B. Key roles and responsibilities of marketing related to wider organisational context........2C Roles and responsibilities of Marketing in-relation to Marketing Environment................3D. Explain the relationship between marketing and other functional units of an organisation4E Critical evaluation of marketing functions inter-relationship with different functional units.5PART B...........................................................................................................................................51. 7P's of marketing mix.........................................................................................................12. Different tactics applied by Cadbury to achieve business objectives.................................2TASK 2............................................................................................................................................31. Basic marketing plan..........................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing meanscreating, promoting and delivering goods and services to consumers.Present study lays emphasis on Cadbury. It is a multinational confectionerycompanyfirmwhollyowned by Mondelez international since 2010. Its headquarter is in Uxbridge, WestLondon and operates in more than 50 countries worldwide.This file explains about roles andresponsibilities of marketing relate to wider organisational contextand,tactics applied byorganisation to show how business objectives can be achieved, develop a new marketing plan fororganisation. Study will also present different marketing mix strategies used by organisation. Itwill also lay emphasis on marketing plan.It also explains the roles and responsibilities ofdifferent marketing functions.TASK 1PART AA. Key role and responsibilities of marketing functionsMarketing refers to buying and selling of products and services. It includes advertising, sellingand delivering products to people.Current and future trendsSocial media marketingArtificial intelligenceChat-botsDigital display boardsSocial media marketing is used by company to promote there products. Cadbury can also makeuse of artificial intelligence to enhance the sale of there services.1.Gathering and analysing market information & conducting market research -Marketer tries to understand what do customers want to buy & when, in what quantity, at whatprice etc.? On the basis of allthesethisinformationsand analysis, the product is designed,labelled, branded, packed, promoted etc.Research is the backbone of the marketing planing & function. Identify consumer buying habitsin the industry, market size, market growth or decline, and any current trends, surveys helps themarketing managerOrganisational memberof Cadbury to achieve its goal effectively (Purvis,2015).1
2. Target market & Marketing Planning -A well-designed target market description identifies likely buyers of Cadbury & helps inbuilding strong customer base. It involves making plans for increasing production/sales,promotion of product, laying down a course of action for achieving these objectives.3. Product Designing and Development & Pricing -Product designing includes decision related to quality standards used for shape or design ofproduct, packing, etc. Cadbury takes information from research unit to design new product andas per need of customers also. (Bai, and Chang 2015)B. Key roles and responsibilities of marketing related to wider organisational contexta)The marketing department is divided into four parts-Marketing President- Marketing president is head of the department generally belongs to toplevel management of the Cadbury companyitincludes Vice President and Marketing director oftheCadburycompany.The key operation role of marketing to make plans and strategies forlong term business goals of the Cadbury company. Key operation of marketing functionsincludes proper production of goods and services.Product department of Cadbury is engaged inthe responsibility ofdoing productresearch anddevelopment research. It operates the work likedeterminingproduct pricing, quality and quantityof product. They need to put an eye on the manufacturing process of the product so thattheythecan give the best quality product to their customers and satisfythetheirneeds and preferencesofthe consumers.Advertising department of Cadbury Company is responsibleforto operatespromotion relatedactivities of the product. Promotion can be done through television, publishing articles intonewspaper, putting hoardings and banners on the roads etc. Also needs to do attractive and eyecatching packaging and labelling so that the more customer could attract towards the productand the branding of the product is also in hands of Advertising manager.(Purvis 2015)Public relationship department of Cadbury generally responsible for maintaining relationshipswith the customers. The role of the relationship manager is to tackle public queries andproblems related to the product and giving something to the society and public by openingpublic trusts. He need maintain business ethics and socio- culture of the company.b) Marketing process includes three stages-2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document