Report on Marketing Essentials - EE Limited

Marketing Essentials
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INTRODUCTION
Marketing is a process which provide significant feature to every business firm. It helps
in meeting the key needs of sustainable development. Marketing allows to have operative
promotion of services can be attained in suitable way. With an assistance of this, business can
create better awareness among customers. It also leads business firm to impressive level of
success in meeting objectives (Boone and Kurtz, 2013). The marketing procedure provides
evidence to its consumers which is beneficial in purchase decision making aspects. Marketing
essentials include diverse factors which are essential for every business such as marketing
activities.
In present report, work culture of EE is being evaluated in appropriate manner so that
better understanding of marketing essentials can be accomplished. It has sharing of information
in respect to roles and responsibilities that marketing manager of EE limited need to consider to
meet job profile sustainability. Along with this, it will also make understand about the
significance of marketing role in context to EE limited. Moreover, key aspects of marketing plan
will also be evaluated in diverse manner. In this, learning about situational analysis will be taken
into account effectively.
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Moreover, marketing concept also plays a critical role in identification of customer needs
and wants. It also allows to frame more effective and efficient strategies which is beneficial to
have continuous improvement in process. By having consideration of marketing aspects the
business firm can have improvement in the market share. It also allows to attain better
opportunities and ensure to meet objectives. Companies has started using their social welfare
activities as a marketing strategy. It helps in sustainable development of brand image and ensure
to meet sustainable values.
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Moreover, diverse implements and techniques are being used by the administration of EE
in order to enhance the product presence in the market. Through having application of measures,
long term opportunities can be identified effectively and improve the overall performance of
business. Market research tool allows to understand the trends and motivate to frame strategies
effectively. It will allow to increase the market presence and provide better competition to other
firms. It allows to focus on better future so that companies can gain competitive advantage.
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Marketing strategy is referred as aspect which allows to target threat and weakness. By
having an appropriate reflection of strength and weakness the better strategically can be framed
in order to have sustainable development of business entity. Marketing mix is a critical step for
EE Ltd because it assists in decision making process. It is a stage where most essential decisions
are made by the management in order to accomplish better opportunities so that long term values
can be well maintained. Marketing mix allows to target key success features of company such as
product, price, place and promotion. Distribution and promotion of products can be advanced
effectively in marketing mix decisions. At last the application and controlling is also necessary to
refer so that better opportunities can be attained in desired manner.
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