Marketing Essentials of Organisation

Added on - 21 Feb 2021

  • 16

    Pages

  • 4446

    Words

  • 7

    Views

  • 0

    Downloads

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 4 of 16 pages
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe the key roles and responsibilities of the marketing function..................................1P2 Defined how the role and responsibilities of marketing interrelated with otherorganisational functions..............................................................................................................2TASK 2............................................................................................................................................4P3 Marketing mix of different companies..................................................................................4TASK 3............................................................................................................................................7P4. Produce and evaluate a basic marketing plan for an organisation........................................7CONCLUSION.............................................................................................................................12REFERENCES................................................................................................................................1.........................................................................................................................................................2
INTRODUCTIONMarketing is the term which is adopt by an organisation to satisfied its customers needsby providing them goods and services in an effective manner. Also, it can be viewed as a tool orprocess that is responsible for creating, delivering, and communicating with their customers andmaintaining the customer relationship so that they able to provide benefit to the company. Thisreport is based on the “Beauty Giant” which is a cosmetic selling company in UK. In this file, themain focus on the marketing and the role and responsibilities of marketing function and howthey are interrelated with the organisational other functions. Also, it will be understand that howthe different organisations adopt marketing mix strategy for accomplishing their goals andobjectives. At the end, the marketing plan of Beauty Giant for developing a new product will beunderstand.TASK 1P1 Describe the key roles and responsibilities of the marketing functionMarketing plays an important role in the organisation as it is considered as a way whichdetermines the best opportunities in the market so the organisation get success and
growth(Baker, 2016).For achieving the desired outcomes marketing managers adopt variousfunctions or activities such as marketing research, marketing plan, product development,distribution etc. In order to accomplishing the organisational goals and objectives thesemarketing functions plays a crucial role and responsibilities which are described below:Marketing researchis the foremost responsibility of marketing department as it isrelated to the marketing research. With the help of proper research of market Beauty Giant ableto understand about the market opportunities, customers needs, and competitors strength andweaknesses so they able to operate their business activities which helps them to attain highersuccess and profitability.Meet customers needs and wantsis a crucial role of the marketing department in whichthey have to concern about their customers needs and wants so they can adopt their marketingstrategy accordingly. For succeeding in the market an organisation needs to understand theircustomers preference and choice and then they should conduct their production activitiesaccordingly which results higher sales and profitability.Communications and promotional materialis the very crucial function of marketing asin this a marketing manager think about their communication channels and promotional material.For attracting more customers and create healthy environment in the organisation with the helpof better communication channel an organisation adopt various activities like develop emailmarketing program, advertising campaigns, product publication etc.(Morgan, 2012).Key roles and responsibilities of the marketing towards the environment:In today's business world marketing is essential at every part of business for operating thebusiness activities smoothly(Chang, Yu and Lu, 2015).The market environment direct impact onthe operations of the organisation so that if an organisation wants to operate their activitiessmoothly then in this process marketing plays an important role and responsibilities which can beunderstand by below points:Market segmentationin the present corporate world, globalisation has covered a hugeplace so that an organisation requires gather accurate information about market. A proper marketsegmentation helps a marketing manger to deliver proper information customers preferences,choices, and effective promotional activities as compare to their competitors.Brand equityis essential for any organisation to maintain their brand equity in thecompetitive business world. With the help of proper marketing strategies Beauty Giant can
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document