Marketing Essentials of Rolls-Royce

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Analysing the key roles and responsibilities of the marketing function.................................1
P2 Evaluating the inter relationship of the marketing function with other functions of the
Rolls-Royce Holdings plc............................................................................................................4
LO2..................................................................................................................................................5
P3 Critical Evaluation of the Marketing Mix element within the business.................................5
LO3..................................................................................................................................................8
P4 Produce and evaluate the basic marketing plan. ....................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing can be considered as a key of creating a small business which consists of
various operations in order to engage consumers in buying the particular products. Marketing
essentials involves all such functions various operations from creating the product to taking it to
the targetted audience. So marketing essentials will help in directly connecting the consumer
with the organization as well as making the marketing experience more personal. This study will
be completely based on the marketing essentials of Rolls-Royce Holding Plc which is a British
multinational engineering company and this is pre-eminent engineering company which is
focused on world class power and propulsion system.
In addition, the report will help in creating a clear understanding about the role of
marketing within the organization. It will also explore the interrelation of marketing department
with various business functions in order to derive the sustainable growth of the firm. Along with
this, this document will also provide the marketing mix elements which helps the organization in
achieving the main objectives. Afterwords, A marketing plan will be explored in order to
understand the proper marketing strategies of the business.
LO1
P1 Analysing the key roles and responsibilities of the marketing function
Rolls-Royce is a public Limited company which deals with the variety of Aerospace and
defence products which may includes the Energy and Marine. This company was founded by
Charles Rolls and Sir Henry Royce in the year 1904 in Manchester, England. This company
designs, manufactures and distributes the power system for aviation and other businesses (Blythe
and Martin, 2019). As the company deals with the variety of operations therefore it consists of
various business units and functions. Marketing is also one of the important function among all
such units within the organization. This is one of the most common function within the
organization which may consists of the marketing research, project plan, development process,
promotion, sales, finance customer services etc. Therefore in order to increase the sales and
profits of the company, Manager of the marketing department have to perform various roles and
responsibilities in order to fulfil the desired objectives within the business. Marketing department
of the organization plays a very important role towards the success of the organization in many
different ways. Marketing managers are responsible for developing a strategy that contributes
towards the maximization of the profits and also considering the market share by understanding
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the customer satisfactory needs. Along with this marketing manager also instruct the team to
identify new customers in order to support the sales which derives the lead generation efforts
(Pike, 2015). Marketing manager within Rolls-Royce Holdings plc also responsible for
developing the budgets and estimating all the expenditures, research and appropriation which
determines the ROI and profit-loss-Projections. Such roles and responsibilities are as follows:
Roles of the Marketing manager within Rolls-Royce
 The role of the manager is to manage and coordinating all the activities from the
production to the final consumption of the goods.
 Managing whole line of product and services.
 The role of the manager is to analyse the marketing requirements and coordinate with
sales and production function.
 On of the important role of the marketing manager is to make the marketing strategies for
the Rolls-Royce Holdings plc in order to balance the supply chain management of the
company.
 The marketing manager is also responsible for overseeing the marketing budget for the
company.
 Also, the duties of the manager is to coordinate the marketing campaign in order to
increase the sales of the firm.
Responsibilities of the Marketing function manager
 Deep Market research is one of the main responsibility which allow the manager to
understand the marketing requirements
 Setting the prices within Rolls-Royce Holdings plc is also one of the main responsibility
of the marketing manager.
 Marketing function within Rolls-Royce Holdings plc is also responsible for the Product
and Service chain management which allow them to balance the sales and demand of the
company.
 The manager is also responsible for Finding the optimum Promotional channel which
allows the organization to increase its approach to the customer and results in the
increased sales of the company (Lane, 2016).
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 Matching the needs of the customers with the production department is also one of the
major responsibility which need to be considered while producing and manufacturing the
goods and services.
Marketing environment is the combination of the external as well as internal factors
which ultimately influence the company's ability to serve their customers. Therefore, marketing
function have to manage and coordinate the actions with all the other department of the
organization. Integration among all the units and business functions may allows the organization
to accomplish the main objectives of Rolls-Royce Holdings plc efficiently and effectively. There
are various internal and external factors which impacts on the business environment which
includes the following:
Customer
This is the internal business environment factor which directly impacts on the sales of the
organizations. Customers are the important entities within the business so marketing department
have to satisfy the needs of the customers by promoting the products to huge audience (Linh,
2018). It is the responsibility of the marketing manager to understand and analyse the needs and
requirements of the customers within the market. Also, identifying the targetted audience of the
Rolls-Royce Holdings plc allows the marketing manger to to increase the overall sales of the
company.
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Illustration 1: Marketing essentials

Suppliers
This is also one of the internal factors within the business environment. So in context
with the supplier, the marketing manager is responsible for maintaining the quality of the goods
and services (Steenkamp, 2017). Maintaining the quality of the raw material supplied by the
supplier allows the marketing function to satisfy the needs of the customer.
Legal factors
It the external environment business environment factor During the changes within the
legislation of the government regarding the taxes and employment rate, marketing manager is
responsible for adjusting the prices and budget of the Rolls-Royce Holdings plc.
Technology factors
Technological factor is also the external business environment factor which impacts on
the efficiency of the products. This results in delayed marketing procedure and thus it minimises
the sales of the company. So the role of the marketing manager in this situation is to adopt
changes to increase efficiency within operations.
P2 Evaluating the inter relationship of the marketing function with other functions of the Rolls-
Royce Holdings plc
As Rolls-Royce Holdings plc is pioneering the development of remote controlled and
autonomous ships which requires the updated technology. Therefore in order to achieve such
technology skills and experience from its business to its development (Ngarava and Mushunje,
2019). There are different departments within the organization which are aimed at handling multiple
operations. Marketing function plays vital role in increasing the sales and profitability of the
company. Therefore the marketing manager is aimed at performing various different roles and
responsibilities in order to achieve the main goals of the Rolls-Royce Holdings plc. As the
organization is involved in various different types of functions and operations so it is very
important to collaborate the actions and operations within the Rolls-Royce Holdings plc. So
various different departments and units which are developed in the organization dependent on
the another in order to accomplish the main objective of the company.
Role of the marketing function within the business in to build the strong relationship with
the customers and organization in order to generate the huge revenue and increase the sales.
Marketing responsibility is to progress revenue, contribute to firm profitability and growth of
business. Various functions of the business which are interrelated with each other are:
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