Marketing Essentials for Coca- Cola

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Roles and responsibilities of the marketing function.............................................................1
P2 Roles and responsibilities of marketing relate to wider organisational context....................2
M1 Roles and responsibilities of marketing in the context of the marketing environment........3
M2 Significance of Interrelationship between marketing and other functional units of an
organisation.................................................................................................................................3
TASK 2............................................................................................................................................4
P3 Comparison the ways on which different organisations apply marketing mix to the
marketing planning process.........................................................................................................4
M3 Different tactics applied by Coca-Cola ...............................................................................5
TASK 3 ...........................................................................................................................................6
P4 Evaluate and produce market plan.........................................................................................6
M4 Produce a detailed coherent evidence based marketing plan................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing can be defined as a business process of creating relationship with & fulfil all
the needs and demands of customers. Coca-Cola is an American multinational manufacturer
retailer. This company was founded in May 8, 1886 by John Stith Pemberton. Headquarter of
this company is in Atlanta, Georgia, US. It operates Worldwide and have 62,600 employees.
This study covers and shows about the importance of marketing in an organisation. It plays
various roles as making marketing strategy (Baker, 2016), collecting marketing informations,
maintain internal communication in order to achieve organisational determined goals. This
marketing department has interrelationship with other functional units of an organisation.
Further it will describe marketing mix of 2 different sector companies for understanding
and making its customers understand the importance of their services and products. There are
various tactics which the company uses for developing its products and increasing sales. This
report will also show marketing plan and PEST analysis in order to analyse factors that influence
and have impacts on its operations.
TASK 1
P1 Roles and responsibilities of the marketing function
The marketing concept is a strategy which an organisation implement on order to satisfy
its targeted and potential customers needs with aim of increasing sales and beat the competition.
The main purpose of Coca-Cola of marketing is to identify the needs and goals of its customers
and then create that type of products to fulfil them.
Gathering market information: Roles of marketing manager in the context of
marketing environment is they collect informations related to market and customers. In this
function it tries to analyse the needs of customers, quantity of products and services, at what
price they would like to purchase etc. In this function it also finds out the ways of distribution
and advertisements (Blythe and Martin, 2019). It also identifies about factors can which affect its
operations and activities and the ways of removing that.
Marketing planning: After collecting all the necessary informations it makes the best
marketing plan in order to achieve organisational goals. The main aim of Coca- Cola company is