Marketing Essentials: Roles and Responsibilities of Marketing Function

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
P3: Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives...................................................1
TASK 3............................................................................................................................................3
P4 Produce and evaluate a basic marketing plan for an organisation....................................3
CONCLUSION................................................................................................................................5
References .......................................................................................................................................1

INTRODUCTION
Marketing is a process of developing relationship with potential customers. It includes
promotion, advertising, selling and delivering the products to its customers or other organisation.
It is an ongoing process of communication with their customers in a manner that convince them
to buy that product or services. ASOS is one of the British online cosmetic and fashion industry
situated in London, England, United Kingdom since 2000. Firms deals in various products like
footwear, accessories, cosmetics and clothing stuff(Jenyo Gabriel and Soyoye Kolapo, 2015).
Although this project report will explain the roles and responsibility of marketing function and
interrelate this with other functional department for smooth running of an organisation. Further
this report discuss about the elements of marketing mix and compare with other company after
that make a marketing plan to innovate new product.
TASK 1
Covered in PPT
TASK 2
P3: Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Marketing Mix: Marketing mix is a structure that provide a framework of marketing variables
which are required to control the customers and attaining marketing objectives. This is
an essential tool which combines all the factors which affect demand and brand image
of products or services which are offered by company. It comprises of 7 p's which are
product, price, place, promotion, process, people, physical evidence. Marketing
manager of ASOS prepared chart of marketing mix between ASOS and Marks &
Spencer to demonstrate a comparative analysis.
Basis ASOS Marks & Spencer
Product They sell clothing and
footwear for men women and
children along with cosmetic
products.
M&S deals in clothing,
footwear of men women and
kids as well. They also deals in
beauty products, stylish home
ware, furniture and eatable
1