Marketing Essentials on Amazon Assignment

Added on - 21 Feb 2021

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MarketingEssentials
Table of ContentsINTRODUCTION..........................................................................................................................3TASK 1...........................................................................................................................................3P1 Key roles and responsibilities of Marketing function............................................................3P2 Role and responsibilities of marketing relate to wider organisational context......................5TASK 2...........................................................................................................................................6P3 Compare ways in which different organisations apply marketing mix to marketingplanning to achieve business objectives......................................................................................6TASK 3.........................................................................................................................................11P4 Marketing plan for an organisation......................................................................................11CONCLUSION.............................................................................................................................15REFRENCES.................................................................................................................................16
INTRODUCTIONMarketing is essential for each and every organization because through it they able toconduct various work which help in attaining its goal and objective. Marketing refers toprocedure of business which generally focus on making relationship with customers, advertisecompany offerings, attract customers and encourage them and many more(Baker, 2016). It isbeneficial for a company in various ways such as gaining competitive advancement, developingbrand equity, creating strong brand image, expand business, develop customer relationship andmany more. Organization taken for this assignment is Amazon which was founded by Jeff Bezosin the year 1994. Its headquarter is situated in Seattle, Washington, United State. It is a publiccompany which operate in several industries like Cloud computing, Artificial Intelligence,Customer electronics, Digital Distribution and E- Commerce. They offer variety of products andservice range such as Amazon Echo, Amazon fire, Amazon Fire TV, Amazon. Com, AmazonAlexa, Amazon prime, Amazon video and many more. Topics going to explain in thisassignment are role as well as responsibilities of marketing function and marketing. Along withthis it will explain and compare marketing mix of two companies in order to identify marketingeffectiveness as well as it will also include marketing plan.TASK 1P1 Key roles and responsibilities of Marketing functionMarketing process is essential for each and every organisation because through this theyable to conduct various activities that help in achieving goal as well as objective. As the view ofPhilip Kotler, marketing refers to art as well as science of developing, delivering, identifyingneed and requirement of services users in order to satisfy them(Barrales, Martínez and Gázquez,2014). Through effective marketing company able to earn high profitability and market shareform their target market. There are various role as well as responsibilities conduct by marketingfunction in order to attain goal as well as target. That help them in attaining attracting morecustomers, profitability ratio and market shares. Some of the major role and responsibilitieswhich are conduct by marketing function of Amazon are given below:-Product design and development:It is one of the essential role and responsibility whichis conduct by marketing department in order to develop appropriate products and serviceswhich fulfil requirement of customers properly. In respect of Amazon they conduct
market analysis so that they can properly identify necessity and demand of customers atpotential marketplace. This will help respective company marketing department indesigning as well as developing product and services according to customer'srequirement. By which they able to attract more and more potential customers as well asalso able to encourage them to purchase offerings which leads to enhancement inprofitability ratio and market shares. Marketing department also take suggestion andfeedback from their customers which help them in developing products and servicesaccordingly.Customers service:It refers to the role and responsibility of marketing department inwhich they interact with their customers and resolve their issues. By effective customerscare services company's potential service users get attracted and connected withrespective company for a long time period(Beck and Reichert, 2012). It is essential for aservice provide to satisfy their customers so that they attract to them and retain for a longtime. In respect of respective company they adopt various methods through which theycommunicate with their service users properly. Such as they provide customer carenumber so that consumers contact to company for resolving issues as well as they alsotake suggestion or feedback in order. Through which they able to know effectiveness oftheir offerings and need of improvement if required.Market analysis:It is also known as one of the essential role and responsibilities ofmarketing function in which they analysis or evaluate whole market place in order toidentify their potential customers and their requirement. Through this they able todevelop products and services according to the customers need as well as requirement.By this they able to attract more potential customers and encourage them to purchasetheir offering. In respect of Amazon, their marketing department conduct analysis ofmarket in order to identify current trends and requirement of potential services users. Sothat they able to develop or design products and services accordingly.Conduct promotional activity:According to this role and responsibility of marketingfunction they conduct various activities in order to promote company's offering. So thatlarge number of customers get know about it and get convince to purchase particularproducts and services(Bigat, 2012). In respect of respective company they adopt orconduct various methods in order to create awareness about the offerings among the
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