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Marketing Essentials Outline | Assignment

   

Added on  2021-02-16

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Leadership ManagementMarketingFilm and Theatre
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Marketing Essentials
Marketing Essentials Outline | Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function.................................................................1P2 Marketing influences and interrelates with other functional department of the organisation....3TASK 2............................................................................................................................................5P3 Ways in which McDonald applies marketing mix to marketing planning process....................5TASK 3 ..........................................................................................................................................8P4 Evaluation of a Basic Marketing Plan........................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
Marketing Essentials Outline | Assignment_2

Marketing Essentials Outline | Assignment_3

INTRODUCTIONMarketing is an activity of a company associated with buying, selling,advertising anddelivering a product or a service . It is the social process by which individuals and groups obtainwhat they need and want through creating and exchanging products and values with others. Inthis assignment work are doing on McDonald's. It is an American fast food company andfounded in 1940. This company provides hamburgers, chicken, fish, porks and sauces etc. In thisassignment, evaluating the key elements of the marketing functions (Ahrens, 2011). Andtactically applies a strategic marketing plan to achieve marketing objectives by using marketingmix. TASK 1P1 Key roles and responsibilities of marketing functionConcept of marketing,including current trends and future trendsMarketing is a process of satisfying the needs and wants of a customer by product orservice in exchange of monetary value. At least two parties is required to accomplish a task. Forinstance Customers are now aware of their health so company understands this needs and bringsdifferent types of products like sugar free, RO water purifier etc. Concept of marketingThere are five concepts of marketing by which company's marketing is depends onProduction concept- This concept used to be the only concept which most of thecompany follows that is produce more and sell more (Bellenger, Bernhardt and Goldstucker,2011). Thus the cost decreases and profit increases. But now consumers are well aware of theirneeds and buy accordingly.Product concept- Company tries to make their product quality, performance and featuresaccompanied by latest technology at its best. Consumer prefer to buy the best out of optionsavailable in the market. So this leads to increase in profit and sales.Selling concept- Main focus of the company is to sell their products bellicosely and earnprofit. Fulfilmentof the customer from the product is secondary. Marketing concept- In this concept, company's focus is to satisfy the consumer needs andmake their product accordingly. Satisfaction is direct proportionate to sales. If the customer issatisfy then sales will automatically increase.1
Marketing Essentials Outline | Assignment_4

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