Marketing Essentials: Role and Responsibility of Marketing Function

Marketing essentials

Table of Contents
Marketing essentials........................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
P1 Role and responsibility of marketing function.......................................................................3
P2 How roles and responsibility of marketing related with organisational context....................5
P3 Evaluate ways of different organisation apply in the marketing mix in order to plan for
fulfilling business objective.........................................................................................................7
P4 Develop or evaluate Marketing plan of company...............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The department of marketing plays essential role for building strong image in front of target
audience. That is why marketing essentials scope is very important for the growth as well as
development for creating unique selling proposition in the minds of target audience. That is why
marketing essential is one of the fundamental soul of successful company that it wants to
delivers its offering to mass audience (Crutchfield, 2017). The essential of marketing defines
promotions as well as product and services that leads towards marketing techniques for
implementing overall marketing techniques that create long lasting impression in the form of
industry so that long period of sustainability will maintain target consumer with improvised
experience. The chosen organisation in this report is Aldi. The report aims towards key role as
well responsibilities in respect of marketing function. The report included how role and
responsibility of marketing in respect wider organisation situation. It combines of comparison
within different organisation that it apply marketing mix for the successful planning to fulfilling
business objective. It covers and produce basic marketing plan for company.
TASK
P1 Role and responsibility of marketing function
The marketing function plays essential role while promoting its business and accomplish
mission of the organization. The Aldi company mainly focus upon its marketing function as it
established unique position in the minds of consumer so maximum sale will generate to enhance
consumer experience (Fine, 2017). This will develop strong image of the company as well as
aids in coordinating all the activities for operating materials and represent own brand. This is the
important job role of marketing function in order to identify prospect consumer. the investor,
community also high light the positive image of Aldi company. The Marketing manager of Aldi
Company has to perform certain roles as well as responsibility that is given below-
 Defining and managing your brand- The ultimate role and responsibility of the
marketing manager is to established or managing own brand in front of mass
audience. This will ensue maximum sale of the company. This combines of the

marketing efforts where it is standing and where company want to reach in order to
interact with consumer, partner so that maximum sale will generate and overall
marketing objective of company gets fulfilled.
 Conducting campaign- Marketing function of Aldi roles and responsibility
covers to develop marketing campaign so that target audience proactively
recognize each goods and services while focusing upon sales generation of cycle
so that it will communicate in improving overall objective and good public image
of company (Hisrich, 2017).
 Developing marketing along promotional material-The marketing department
of Aldi generate own responsibility on creating own material for effective
promotion of the core product as well as services in order to develop more leads
towards company products.
 Search engine optimization- With the growing importance of online shopping
company marketing function deliver more focus upon developing online channel
of platform through digital marketing. The website of company must contain all
types of product range in such a way to communicate people while generating
more sales towards company product. It can be done through search engine
optimization. The roles and reasonability covers regular update regarding current
web content. So that the website of company response in very quick way to
improve business operations.
 Monitoring Social media- It is one of the major responsibility to manage or
monitoring all types of activity to maintain social media web pages of company
on regular basis (Hofacker, 2018). The online content plays important role for
attracting more purchasing behavior of target audience towards company products.
It will generate large consumer base on the digital platform.
 Internal communication- The main roles and responsibility of marketing
manager is to understand the actual core value, priority of company. The plan of
marketing is equally responsible in the form of effective communication. thrugh
newsletter or the application of intranet.