Roles and Responsibilities of Marketing in Organizational Context

Marketing Essentials
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INTRODUCTION
Marketing is a function used for the managing and promoting products and services of
the company. This is an essential function used for effectively providing the services and
products to the customers. Moreover, any company must know what are the ways of promoting
products and services within market. It is function of marketing to manage the activities of the
business and provide information about the product to the customer (Rancati, Gordini, and
Capatina, 2016). The company chosen in the following report is ASDA. This is a retail chain
that works across the world. It is important for this company to manage and handle various
operations related to the promotions of products and services. ASDA is a supermarket retailer of
British which is having headquarters in Leeds.
TASK 1
P1 Explain the key roles and responsibilities of the marketing function
The marketing of any [product or service is related to the promotion and advertising of
the company so that products and services of the company are effectively available within
marketplace. The marketing managers of all organisations need to work effectively. The
marketing department of ASDA has different roles and responsibilities that have to [performed
in appropriate manner. These are achieved in proper manner for attaining the organisational
goals. A marketing department has different roles as well as responsibilities that are helpful in
achieving sales and profits of the company. Some of the major roles and responsibilities are
mentioned below -
Making an effective marketing strategy - ASDA has to work for developing effective
and strong market strategies within the business operations for managing the work. It is ensured
by the company that plans and strategies are created so that lot of customers are attracted towards
the services offered by the company (Rowley, 2016). There are various kind of strategies like
entering into the new sector, opening an effective channel of distribution and reaching a wider
geographical market area which have to be handles by ASDA marketing department.
Fixing price of product – It is important for the company to fix price of the products and
services. This is helpful in managing the work properly and attaining the goals of company in
specified time frame. It is ensured by ASDA that it is providing products to customers at
affordable prices. These prices must be less than it’s competitors.
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