Marketing Plan for Introducing Wireless Earphone

This presentation outlines a marketing plan for introducing wireless earphones, including market size, STEEP analysis, SWOT analysis, marketing mix, and budget. It also discusses monitoring and controlling strategies.

Marketing plan for
introducing wireless
earphone

Culture, traditionsCulture, traditions
 Generally customer in the market looks at a quality of the
product as compare to the price.
 Customer generally loves to buy more stylish product in
today's era.
 As company used to dealt in the global market they need
to be ready to supply large number of the product

Size of the marketSize of the market
 Their is a good open market for the Nokia to enter in the
emerging stage itself
 Their are big competitor in the market but not able to
establish their name in the market
 Low prices are more important than excellent quality

STEEP-STEEP-analysisanalysis
 Technological environment
 Social environment
 Ecological environment
 Political environment
 Economical environment

Technological environmentTechnological environment
 Has good opportunity to use the new technology to
develop the product which was not used by the company in
past.
 Can innovate the product on the basis of modern approach
 Will help the company in improving the production of the
company

Social environmentSocial environment
 India has second biggest population in world
 Their is a good name of the Nokia in the local market as
they preferred the product of Nokia
 As India is the developing country they prefer more
quality product

Ecological environmentEcological environment
 As the pollution level of the country is in negative side
will affect the company
 As number of resources is high will help the company in
manufacturing
 Nokia takes care of environment-friendly recycling

Political environmentPolitical environment
 Political condition of the India is very complex as
economy of the country is at downward side
 Government of India supports the MNC to work in the
country
 Nokia company operates in several countries using
merger, so it has enough experience

Economical environmentEconomical environment
 Economy of India is growing but not at rapid rate
 Has good human resource available in the country
 Government handles the cries very efficiently

SWOTSWOT -- analysisanalysis
STRENGTH WEAKNESSES
 Good goodwill in the
market
 Quality of the product
 Continues development
 Developed supply chain
 Profit margin
 Complicated operation
system
OPPORTUNITY THREAT
 Technology
 Trend in the market
 Competitors
 Government laws and
Policy

Marketing-mix (4P)Marketing-mix (4P)
 Product
 Price
 Place
 Promotion

ProductProduct
Product of the company will be manufactures in own factory
with the standard quality and also product will be launched in
the different colours so that the variety of the product can be
increased.

PricePrice
 Company will be using price screaming method as a primary
pricing method to introduce the product in the market.
 So that company can attract customer on basis of the price.
PlacePlace
 Nokia will be selling the product of the company with the help
of both direct and indirect channel.
 Product will be sold with the help of perfectly supply chain and
also with the help of the local shops.

PrPromotionomotion
 Nokia will be taking the help of the cinema, television, slogan
and different social media platform.

BudgetBudget
 Primarly research:
questionnaires
 Secondary research
Office for National
Statistics
Requirement Cost (Dollar)
Rent 10000
Convenience 5000
Raw Material 15000
Wages 10000
Promotion 20000
Total 70000

Monitoring and controllingMonitoring and controlling
Monitoring: Nokia will be setting the benchmark or the standard
which need to be achieved by the organization and on the basis of
that Nokia will be comparing the original work done in the
organization.
Controlling: Nokia will be hiring the best quality of the talent
from the market to control the progress of the new product in the
market.

Thank you!