Marketing Essentials

MARKETING ESSENTIALS

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Key roles and responsibilities of marketing function............................................................3
P2. Inter relation of marketing function with other functional department.................................5
LO2..................................................................................................................................................7
P3. Comparative analysis of marketing mix................................................................................7
LO3................................................................................................................................................11
P4. Marketing plan.....................................................................................................................11
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing is about to promote the products ofer by company in front of the potential
customers associated with the market. This report is based on the case study of the Marks and
Spencer Company in respect to its marketing operations. The company is associated with the
retail sector. The organisation was established in the year 1884 by the founders Michael Marks
and Thomas Spencer. Headquarter of the company is located in United Kingdom. Company is
engaged selling high quality clothing, home products and food products. Company is also listed
in the London Stock Exchange. Company has been a global based retail sector organisation that
deals in different retail sector products. This project would summarises the precise information
about the company in context to its marketing and promotions. Henceforth, report will emphasis
over the roles and responsibilities marketing operations and functions play in context to the
organisation. Interrelationship of the marketing department with other functional department will
also project in this report. Furthermore, this project would emphasis over the marketing mix
functions of company. Comparative assessment about the marketing mix of company by
comparing it with other organisations associated with the business environment. In the end
project will discuss about the precise marketing plan that can meet the business objectives of
company.
LO1
P1. Key roles and responsibilities of marketing function
Marketing is about to promote the company's products and services in front of the
potential customers associated with the market. Following are the various roles and
responsibilities that marketing operations of company are associated with in against to
channelize the business operations of company.
Improving the growth rate of company
Marketing function play huge role in improving the growth of the company. Marketing
function lay significant role in improving and cherishing the brand value of company which
further allow the organisation to achieve the best level of brand value in the associated target
market. Enhancing overall growth of company is among the major functional activity that
company channelizes (Chaffey and Smith, 2017). Marketing campaign issue by the Marks and
Spencer Company attract the customers buying decisions that further favour the company in
improving its overall growth in against to channelizes the business operations.

Improve the sales of company
Marketing operations entertained by the Marks and Spencer Company improve the sales
of the company. Sales are all about attracting the potential customers to make the buying
decisions. Company give suitable offers to the customers in its marketing campaign that allow
the company in approaching the customers to buy the products offer by the Marks and Spencer
Company. Selling is a key functional activity associated with the company and by engaging the
customers in respect to the buying decisions company get to boost its sales in the respective
target market.
Influence customer decision-making
Marketing operations of company directly influence the buying decision-making of the
potential customer. Company give discounts and many other attractive offers in its marketing
campaign that can significantly influence the buying decisions customers make (Dewsnap and
et.al., 2020). Company can only attract the customers to make the buying decision by only giving
the suitable offers that can make customer look favourable to procure the product offer by
company. This is also considered as the key responsibility associated with the marketing
campaign channelizes by the company.
Improve brand value
This is the key role and responsibility marketing function play in company. IT is about to
cherish the brand value of company. Brand value is contained as the value of company's brand in
front of the target customers associated with the market. Improving brand value company is
among the key role that marketing operations of the Marks and Spencer Company could
channelizes in the business operations entertained (Elsharnouby and Elbanna, 2020). Over the
period of time apart from the aggressive level of competition company have always expanded its
scale of business operations. The basic reason behind is that only the effective brand value of
company. Due to the constant marketing and promotions of company it could continuously
develop and frame its brand value to achieve the best possible growth rate in market. Improving
brand value of company is a key outcome that marketing campaign of company could generate.
Attracting new customers
This is among the key objective associated with the marketing functions entertained by
company. Attracting the new customer base make the organisation more capable to entertain
growth. It is crucial in context to the organisation to attract the customers over a continuous