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P2. Use of marketing mix to achieve organizational objectives

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Added on  2021-01-01

P2. Use of marketing mix to achieve organizational objectives

   Added on 2021-01-01

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MARKETING ESSENTIALS
P2. Use of marketing mix to achieve organizational objectives_1
TABLE OF CONTENTSINTRODUCTION.................................................................................................................................3TASK....................................................................................................................................................3P1. Roles of marketing and its interrelation with functional units.....................................................3P2. Use of marketing mix to achieve organizational objectives........................................................6P3 Covered in PPT............................................................................................................................9CONCLUSION.....................................................................................................................................9REFERENCES....................................................................................................................................10
P2. Use of marketing mix to achieve organizational objectives_2
l壱INTRODUCTIONMarketing can be described as to conduct various kinds of activities and procedures which are helpful to promote any product or brand among customers. It is considered as set of institutions, process of generating, communicating, delivering and exchanging offerings that have value for consumers, partners and society. Marketing essentials refers to promote and deliver goods or services to clients and businesses (Dibband Simkin, 2013). This report is based on TK- Max which deals in retailingand provides clothing, footwear, bedding, domestics, furniture and gift-ware. It was founded by Bernard Cammarata in the year 1994 and headquarters is situated at Birmingham, Massachusetts and United Sates. This assignment discusses about role of marketing and its interrelation with functions of an organization along with 7 P’s of marketing. It is necessary to analyze about market situation though studying marketing mix to carry out desired tasks oractivities in more effective as well as efficient manner. Development and evaluation of a basic marketing plan is given below.l壱TASKl弐P1. Roles of marketing and its interrelation with functional unitsThere are various roles which are completed by marketing to improve productivity aswell as profitability of an organization. The marketing functions include several factors suchas strategy management, product development, finance team, distribution systems, humanresource department and many more. Key roles and responsibilities of marketing functions related with TK Max are given below:Sales and distribution: - This can be described as to carry out an essential activity tosupply required amount of goods or services in market so that desires of customers can becompleted at correct time. TK Max must make sure that desired amount of products shouldbe available in market so that people can easily purchase them.Risk taking: -Several types of risk and uncertainties are there while selling anyproduct or conducting an advertisement to promote any brand. It is necessary to determinethese threats to reduce their negative impacts on procedures of TK Max so that they can beconducted in appropriate manner to gain desired goals.
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