Marketing Essentials - Primark
Added on 2020-01-23
14 Pages4100 Words135 Views
Marketing essentials
Table of ContentsINTRODUCTION ..........................................................................................................................1P1.................................................................................................................................................1P2.................................................................................................................................................4P3.................................................................................................................................................5P4.................................................................................................................................................8CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION The role of marketing is importance to all business enterprises to achieve sustainablegrowth. Its a systematic process in which seller or producer identify desire and wish to createwanted value to satisfy their demand. The present report is based on marketing essentials ofPrimark is multinational company that operating its business function in UK. International foodis parent organisation of Primark. The first store of corporation was opened in 1969 by AurtherRyan. It has variety of products range for all types customer teenager, adult and newborn babies.They having approx 300 stores in various countries (Dibb and Simkin, 2013). Organisation haveclub culture and line functional structure. Around 68000 employees are working at there amongvarious departments such as the finance, marketing, human resource, IT, customer relations etc.the present report show the role of promotions, interrelation of marketing with other operationalbranches.P1Marketing play vital role in sustainable growth of any organisation either profit orientedor non profit company. It is systematic way in which producer can identify need of customer anddeliver wishes to satisfy their demand to achieve their business mission. The following role playby marketing within a corporation (Hair and et.al., 2008).1
(Source: marketing functions)Marketing information management or research: In the present scenario the companyconduct research for their new launch clothes for different age customers. To fulfil this purposemarketing manager analysed the demand and supply of their products to achieve effectivegrowth of business. It is part of promotion activities to captured huge market-share by satisfysocial need. Primark is multinational company so top management can divide its product rangeon the basis of demographic factors. Company can manage all essential information through datastorage in organisational database to develop sustainable strategy.Planning and product management: It includes source of raw material, procedure, schedulingand policy of production of creating values to fulfil demand of customer (Shoemaker and Shaw,2008). Effective planning help to organisation to achieve their goals and objectives, productmanagement is process in which top management can forecast demand, marketing and creationof desirable product to fulfil end user wish to capture huge market share. In the present scenariohigher authority of company plan to opt superior quality of unfinished goods to producefashionable clothes for different age of customer. Internal analysis help to develop an effectiveoutlining to capture determined market-share and get competitive advantages. Analysis of markettrend helps manage planning factor to meet business targets.2Illustration 1: MARKETING FUNCTIONS
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