Roles and Responsibility of Marketing Function in an Organisation

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
TASK1 ............................................................................................................................................1
Explain the key roles and responsibility of marketing function.............................................1
Analyse the roles and responsibility of marketing in context of marketing environment......3
Explain how the roles and responsibility of marketing related to wider organisational context 3
Analyse the significance of interrelationships between marketing and other functional units of
an organisation........................................................................................................................5
Critically analyse and evaluate key elements of marketing function and how they are
interrelated with other functional unit of an organisation .....................................................5
TASK 2............................................................................................................................................5
Compare the ways in which different organisation apply the marketing mix to the marketing
planning to achieve business objectives.................................................................................5
Evaluate different tactics applied by organisation to demonstrate how business objectives can
be achieved ............................................................................................................................8
TASK 3............................................................................................................................................8
Produce and evaluate a basic marketing plan for an organisation..........................................8
Produce a detail, coherent evidence -based marketing plan for an organisation....................9
Design a strategic marketing plan that tactically applies to use of 7P's to achieve overall
marketing objectives.............................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Marketing refers to an activity where organisation have to promote their goods and
services in order to attract customers so they influence to purchase goods and services from their
store or can also purchase online (Ryu and Lee, 2017). In this report Marks and Spencer is taken
as base company. It is a multinational retailer and sell diversified product which include clothing,
home and electronic products, food items and many more. The headquarter of M&S is located at
London, England and UK as they are operating in 1463 location in the year 1463 worldwide. In
this report, it include various marketing function and interrelation with other department of
marketing. In organisation there is important relation of marketing department with other
department. In this report there are comparison of 7P's of marketing mix of two different
organisation which include Tesco and Marks and Spencer with their product.
MAIN BODY
TASK1
Explain the key roles and responsibility of marketing function
The marketing trend of industry is digital technology where marketers develop strategies
to promote their goods and services in market in order to attract customer in such a way that they
purchase their items. Function of marketing is defined as a function where organisation perform
various activities in order to market their product and services. In this way they can easily market
their product so they can achieve their target in an effective manner (Ardyan and Sugiyarti,
2018). In context to Marks and Spencer, they adopt marketing strategy where they market their
product by using social media which include Facebook, Instagram and many other. The main
objective of marketing is that they want to attract different types of customer in order to target
selected audience according to products and services. Some of the roles and responsibility of
marketing function is mentioned below: Branding: The important function of marketing is that to build effective brand image
they have influence targeted audience according to the products and serviced offered by
particular organisation. In this way they can effectively build their brand image in front
of customer so that they can attract customer in order to purchase goods and services
( Sindhuri, Salomi and Swathi, 2017). In context to M&S, they can promote their
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