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P3. Comparison of two organisations regarding marketing mix to marketing

   

Added on  2021-01-02

15 Pages4358 Words261 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1. Roles and Responsibilities of Marketing Function...............................................................1P2. Marketing inter relation with other departments..................................................................3TASK2.............................................................................................................................................5P3. Comparison of two organisations regarding marketing mix to marketing planning processTASK 3............................................................................................................................................8P4. Evaluation of marketing plan................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONMarketing is an activity of creating, promoting and distributing of goods and servicesform sellers to customers. It is a set of institutions who involves in exchanging offers that havevalue for customers, clients and society at large (Dibb and Simkin, 2013). Marketing essentialincludes demand and supply, marketing mix , customers, supply chain, competition etc. It isimportant to analyse these essentials for better growth and success. McDonald's is an Americanfast food company which was founded in 1940 which deals in food and beverage. it is secondlargest fast food organisation in the world. This report covers role of marketing and itsinterrelation with other business units. It also discussed current and future trends in marketingwith an overview of marketing process. Implementation of marketing mix into marketingplanning process under two different organisations for achieving business objectives arediscussed in this report.TASK1P1. Roles and Responsibilities of Marketing FunctionMarketing is an area where large number of buyers and sellers are get together to buy orsell goods and services. There are four concept in marketing: production concept which dealswith production, selling concept which deals with sales, marketing concept focus on need oftarget market and societal concept deals with well being of society. McDonald's is publiccompany which deals in food and beverage has to focus on customers demand for increase profit.Current marketing trends are essential achieve sustainable success for any organisation.McDonald's is also using current trends like video and authentic marketing voice. Now a days,most of companies using social media marketing in which they advertise and sale their productson social sites. Online marketing is also very popular as per current scenario.As per future trends art and science are the keys to successful content marketing.Customers will start to observe artificial intelligence and its effect on the global market. Brandswill build by loyalty with reliable storytelling. McDonald's should also focus on customersdemand and adopt digital marketing for retain long term in the market with maximumprofitability (Baines, Fill and Page, 2013).Overview of Marketing Processes1

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