Essentials of Marketing in an Organisation
Added on 2021-02-18
11 Pages2646 Words211 Views
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Role of marketing as a function of business, opposed to marketing ......................................12. Structure of the marketing department of your selected organisation and explain marketingroles.............................................................................................................................................23. Overview of marketing process and analysis importance of the marketing environment tothe marketing functions...............................................................................................................44. How marketing function influence and interrelates with other department in theorganisation.................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing play vital role in any business to accomplish aims and objectives. It is keyprocess of promoting, selling products and services in target market. Hence, brand and offeringmake more effectiveness in sales for target audience to make relationship with brand. It helps toreach for target goals that is essential to focus on more effectiveness (Nirschl and Steinberg,2018). Present study based on Marks and Spencer which is retail sector business and providedifferent types of products and services to several numbers of customers. It is public limitedenterprise which deals in British multinational operations and functions to develop moreeffectiveness. The company is planning to deal in new products that is fashion industry.Therefore, present study helps to increase effectiveness with desired level of results. For gaining insight information of the present report, it covers role of marketing as afunction of business with opposed to marketing as a department in the company. Furthermore, itincludes structure of the marketing department and include marketing roles in it. Moreover,overview of marketing process ascertained with analysis of importance of marketingenvironment to the marketing function. At last, it has been analysis that how marketing functionsinfluences and interrelates with other department of the enterprise. TASK 11. Role of marketing as a function of business, opposed to marketing as a departmentMarketing functions include performing research, produce marketing plan and productdevelopment. Strategically overseeing that advertisement, promotion, distribution, etc. considerimportant marketing functions. In Marks and Spencer, different roles as a function of businesssuccessfully developed to make desired results at workplace. It includes presentation of productsand services to consumers (Boschetti and Massaron, 2015). With the help of good marketingcampaign, it drives for better sales and inform team members to understand their roles to sellproducts and services. Following are different roles as functions of business successfullyimplemented in the enterprise:Research: Research is one of the major and important role of as business function inMarks and Spencer for target audience. In order to pay attention to buying trends andlook for products, current need can be fulfilled. Market research helps to stay withupcoming trends to know what kinds of products must be focus on marketing1
campaign. In addition to this, it is essential to assess competitors so that productsfeaturing and successful marketing campaign ascertained to develop significantadvantages (Kent, Dennis and Brakus, 2018). Whereas, marketing helps business toraise their productivity and sales with functions to gain more profit.Packaging: Along with researching, it is essential to focus that what consumer wants.As a result, marketing involves packaging of products or services in a way thatappeals to buyer. Therefore, in Marks and Spencer role and function of marketingincludes pricing to product to make more profits in systematic manner (Kent, Dennisand Brakus, 2018). On the other hand, logos and packaging material must bedesigned by marketing activities to receive positive feedback from test markets. Transportation: In addition to this, role and function of marketing is thetransportation of goods. Each person of Marks and Spencer have ability to distributeit among several consumers. Furthermore, it is essential to figure out shipping andstorage methods for all inventory items. As a result, it helps to deliver products thatcreate direct effect on marketing campaigns. For instance, advertisement on productshelps to focus on in stock orders (Rancati, Gordini and Capatina, 2016). In marketing,transportation consider more development with increasing attraction of severalcustomers in the business. Risk assessment and quality control: Risk assessment and quality control will be oneof the another function of marketing in the business. It entails to look for severalvariables that create major effect the sale of products and services (Topham Wood,2019). Quality control means that looking for products that stand up against thecompetition. It also includes meeting with standards for increasing products gradingin Marks and Spencer. Whereas, in marketing quality control can be defined asmaintain effectiveness to show creativity and development of the products andservices. However, it opposes to marketing when trends and demand of customer hasbeen change continuously. 2. Structure of the marketing department of your selected organisation and explain marketingrolesMatrix structure: Marketing department of Marks and Spencer, have their structure onthe product basis. In this regard, company focuses on different varieties of products and it2
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