This presentation explores the interrelation between marketing and other departments in an organization. It discusses the roles and responsibilities of the marketing function and its significance in achieving organizational objectives. The presentation also provides insights into the relationship between marketing and finance, R&D, HR, and production departments in the context of Thomas Cook Group, a British travel and tourism company.

Discover the connection between marketing and other departments, their roles, and the importance of marketing in achieving organizational goals.

Interrelation between Marketing and Other Departments

This presentation discusses the roles and responsibilities of the marketing function in the tourism sector, using Thomas Cook as an example. It covers topics such as marketing strategies, market research, marketing campaigns, and the interrelation between marketing and other departments. The presentation is relevant for students studying marketing essentials in the travel and tourism sector.

Roles and Responsibilities of Marketing Function in Tourism Sector

PowerPoint Presentation

This presentation explains the key roles and responsibilities of the marketing function in a business. It discusses how marketing helps in promoting and selling products, identifying customer needs, and increasing profitability. It also explores the relationship between marketing and other departments in the organization. The presentation emphasizes the importance of marketing in attracting customers and building strong relationships.

Key Roles and Responsibility of Marketing Function

Presentation

This presentation explores the roles and responsibilities of marketing functions in the travel and tourism industry. It discusses the importance of marketing in satisfying customer needs and achieving business objectives. The presentation also highlights the interrelationships between marketing and other organizational functions.

Marketing Essentials for Travel and Tourism

This presentation provides an overview of the marketing function in the travel and tourism industry, focusing on the roles and responsibilities of the marketing department in Thomas Cook organization. It also explores the interrelation of the marketing department with other functional departments in the organization.

This presentation discusses the roles and responsibility of marketing function in Thomas Cook Group and how they relate to the organizational context. It covers topics such as gathering and analyzing market information, market planning, customer support service, pricing of products, and promotion. The presentation also explores the relation of marketing roles and responsibility with wider organizational functions such as research, production, sales, and finance.

Roles and Responsibility of Marketing Function in Thomas Cook Group

This presentation discusses the essential role of marketing in the travel and tourism industry. It covers the roles and responsibilities of marketing functions, the relationship between marketing and other organizational departments, and the importance of marketing in achieving business goals. The presentation also includes references for further reading.

Interrelation between Marketing and Other Departments

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