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Marketing Essentials | Mcdonald

   

Added on  2020-12-26

16 Pages4470 Words283 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Concept of marketing and Its current and Future trend..........................................................12. Different marketing process....................................................................................................13. Role and responsibilities of marketing manager of McDonald..............................................24. Interrelationship between marketing and other functional department of McDonald............3Relationship between marketing and Human resource management..........................................35. Value and importance of marketing role in McDonald .........................................................46. Significance of having effective interrelationship between different functional department.47. Compare the ways in which McDonald's apply marketing mix to the marketing planningprocess to achieve business objective.........................................................................................58. Develop and evaluate marketing plan for McDonald ...........................................................9CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12

INTRODUCTIONThis study will be based on marketing essentials. Marketing is related to promotion andselling of the product and services to customers. Marketing essentials is related to importanttools and techniques which are required by the marketing manager in order to perform variousmarketing function. This study will include McDonald to explain about various tasks included inthis assignment. McDonald is a fast food company operating in various countries and have itsglobal presence all over the regions. It provides various food products such as hamburger, softdrinks, wraps, French fries etc. This assignment will explain about the concept of marketing andits various current and future trend. This study will explain about various roles andresponsibilities of the marketing. This study will include about the marketing mix elements assistin achieving the objectives of firm. This assignment will also include about the marketing planwhich will be develop by McDonald.MAIN BODY1. Concept of marketing and Its current and Future trendMarketing is a tool which is used by the marketing manager in order to providecustomers with products details and various other things to sell product in market. Marketinghelps organisation in sale of the product by using different promotional tools which helps firmin attracting customers towards brand. There are various promotional tools which are used bythe marketing manager of McDonald in order to provide customers with product and services.These promotional tool consist of advertisement in magazines, newspaper , television etc (Pike,2015). Marketing manager perform various research in order to identify various customers needso that organisation can design the product according to their needs and satisfy their demand.The current and future trend of marketing involves Social media marketing, retargetingCampaigns, text message advertisement, internet video advertisement and various future trendsincludes influencer marketing , customizes products, automation, chatbots etc. McDonald inorder to increase their customer base understand various current and future trend in order tosatisfy demand of the products. Buying process refers to the way in which the consumer willmake a purchasing decision. It includes steps such as recognition of needs and wants,information search, evaluation of choices, purchase and post purchase – evaluation. B2B is anabbreviation for business to business in which buying and selling of products and services takeplace between businesses rather than business and customers. Business- to- business include1

selling products to other organisation. Marketing includes business to business selling in whichone organisation is the seller and other act as a customer at a particular point of time. Marketingis interrelated with B2B because different organisations do marketing of their products in orderto attract other companies. B2B include such selling of software to other firms etc.2. Different marketing processMarketing process consist of steps in order to identify customers needs and fulfil thedemand. Marketing process involves steps which include:Situational analysis : Situational analysis assist the marketing manager in identifyingvarious Opportunities which assist firm in satisfying needs of customers (Malhotra,2015). Organisation in order to identify various needs of the customer must understandabout various situations which may affect firm in satisfying their customers needs suchas capabilities of organisation, and the environment in which it is operating.Marketing Strategy : Marketing strategy is used in order to grab opportunities whichassist the firm in fulfilling demands of customers. Market research assist the firm inidentifying various information relating to market. Marketing strategy involvesSegmentation, targeting, positioning product in the target market etc.Marketing mix decision : Marketing mix decision assist the organisation in controllingdifferent elements of marketing mix such as product development, pricing decision,distribution contracts, promotional campaign development etc (Hair And et.al., 2015).Implementation and control : This stage assist the firm in developing a plan and productis being launched. This stage helps in implementing a plan and control various changeswhich result in reduce in demand of the product.3. Role and responsibilities of marketing manager of McDonaldRole and Responsibility of marketing managerMarketing manager perform various functions in order to provide products and servicesto the customers.Market research : Marketing manager in order to understand about the various marketsituation and different demands of customers perform this function. Market researchassist McDonald in providing customers with the products that will satisfy their wants.Market research also assist the marketing manager of McDonald in identifying variousproducts which are produced by their competitors.2

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