Marketing Essentials Report - Case Study of Wilkinson

Added on - 06 Jun 2020

  • 19

    pages

  • 6488

    words

  • 16

    views

  • 0

    downloads

Showing pages 1 to 4 of 19 pages
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A) Roles and responsibilities of marketing function..............................................................1Roles of marketing:............................................................................................................2Function of marketing:.....................................................................................................3B) Marketing roles and responsibilities in context with organization....................................5M1...........................................................................................................................................7M2...........................................................................................................................................8D1...........................................................................................................................................8TASK 2............................................................................................................................................8C) Marketing mix of Wilkinson.............................................................................................8Comparison......................................................................................................................10M3.........................................................................................................................................11TASK 3..........................................................................................................................................11D)Marketing plan of Wilkinson...........................................................................................11M4.........................................................................................................................................14D2.........................................................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONMarketing is an effective activity of creating, promoting, communicating, exchangingand delivering products and services to customers. It is a process of exchanging the relationshipbetween business and consumers.As per American Marketing Association, marketing is aneffective activity for creating, communicating, exchanging and delivering quality products forcustomers and end users to get satisfaction level.Main purpose of marketing process is to satisfythe customers’ needs and wants in an effective manner. It is the best and important process toattract and invite large number of customers. Every organization wants to sell their product inlarge numbers so that they would use promotional tools to promote their products in order toincrease customer’s awareness regarding company’s products (Baker and et.al., 2016).Marketing essential is a wide concept to buy and sell goods and services by the service users.Present report is based on the case study of Wilkinson which is a British high street chain andselling house hold products to its customers along with satisfying their needs and wantsaccording to their demands. Various and important roles and responsibilities of marketingfunction assist in improving the performance of the company at marketplace. It also includedifferent strategies to identify the customers needs so that they can provide quality of products tothem effectively. Apart from that, marketing plan of Wilkinson is also evaluate in this report toattain best success. In this report they define marking mix which is used by the company tomachieve best outcome in appropriate manner.TASK 1A) Roles and responsibilities of marketing functionMarketing is a process of determining the customers needs and demand in order to fulfilthem effectively and get higher satisfaction level by them. It is a effective process to inviting andattraction larder number of customers by use various promotional activities.According toChartered institute of marketing, marketing as an management process which includeidentifying, anticipating and satisfying customers needs and wants in appropriate manner.Thismarketing conception is very important for every organization to increase their performance inmarketplace.This concept provide better shape of their business process in order to fulfil customers demand.There are some marketing concept which are as follows:1
The production concept:In this marketing concept the customers use those products andservice. Wilkinson use these strategies in order to attain higher production efficiency in theirprocess so that they can define effective products in front of customers at reasonable price. Thisconcept helps in reducing the operation cost of the business (Berkowitz, 2016). With the help ofthis concept, business organization easily does the modification in production and distributionactivity so that they can attain competitive advantage from its competitors.Product concept:In this concept, it defines the best quality of products and services provided tocustomers and satisfy their needs in an effective manner. Wilkinson provides and offers qualityof products to its customers which assist in increasing sales of company. Main and importantpurpose of this concept is to introduce high quality of products in the market place and attainhigher profitability. Continuous improvement in product and production process is the maintarget of this concept so that they can easily define their goods in the marketplace.The selling concept:The next and essential concept of marketing function is selling concept.This process maintains and builds relationship between customers and business. This is based onthe idea that people will not buy the product if firm will not promote it effectively (Brassingtonand Pettitt, 2013). The main purpose of this concept is that the what company make productswhich are needed by the customers and market.Marketing concept:It is a big challenge which is faced by every company in order to followabove concept. This concept is based on the delivering those products which are helps in satisfycustomers needs and demands in effective manner. Effective plan and development assist for theWilkinson in order to attain organizational goals and objectives in appropriate time prod.Societal concept:This concept is related to the effective decision which is taken by the companyaccording to customer’s demand and needs. Wilkinson uses this concept which assist inidentifying the customers demand and after that, providing them accordingly. It define thatcompany should plan in order to achieve long term benefits.Roles of marketing:Marketing plays an important role in business organization in order to invite largenumber of customers in an effective manner. It maintains a strong relationship with customersand business organization which assist in improving the performance level in marketplace.Marketing increase their sale of product with the help of providing best quality of products and2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document