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Marketing Essentials for Apple Inc

   

Added on  2020-07-22

14 Pages3596 Words44 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Responsibilities of marketing function.................................................................................1M1. Duties of marketing with respect to marketing environment..............................................3P2 Responsibilities of marketing relate to the wider organisational context of Apple Inc........3M2 Significance of inter-relationship between marketing and other functional unit ................4D1 Critically evaluate the key element of marketing function ..................................................4TASK 2............................................................................................................................................4P3 Comparison of marketing mix applied by different companies.............................................4M3 Evaluate different tactics chosen by Apple Inc to achieve business objective.....................7TASK 3............................................................................................................................................7P4 Marketing plan for Apple Inc...............................................................................................7M4 Produce detailed marketing plan for Apple Inc...................................................................9D2 Design marketing plan with the use of 7Ps ..........................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11.......................................................................................................................................................11.......................................................................................................................................................11

INTRODUCTIONMarketing is the study of exchange relationship and it is used to maintain, satisfy anddevelop the customer. It is also known as an effective management process and activity throughwhich services and products turn from concept to the reality. Marketing is very importantbecause it helps to attain, keep and boost the living standards, maximise employmentopportunities, increase national income and many other (Akgün, Keskin and Ayar, 2014). In thepresent assignment, given organisation is Apple Inc, it is an American multinational technologybusiness located in Cupertino, California and worldwide. This report determined aboutresponsibilities of marketing functions and their relations with the context of organisational. 7P'sof marketing mix and marketing plan of the company also described in this project. TASK 1P1. Responsibilities of marketing functionFunctions of marketing is very important and essential for the each and every enterprise.Role of these element in the organisation is to helps a business to identify potentially successfulitems for the marketplace. There are different marketing functions which are applied by theApple Inc in a systematic manner. These are determined as below: Marketing information management: It is a first and important function of marketingwhich is follow by all organisation. It is used by Apple Inc with motive to identifying basicneeds of customers and market trends. This function play vital role in providing relevant andaccurate information to the customers. Distribution: It is also another part of the marketing functions which is useful for thecompany. Apple Inc uses a selective distribution strategy which is essential for them to attractlarge number of the customers towards electronic products (Armstrong and et. al., 2015). Nameof some strategies such as Apple stores, Telecom companies, Authorised retailers and manyothers. So this function play critical role in the success and development of company. Product or service management: It is another part of marketing functions which isessential to render valuable input to services and product development. Company used thisaspects in order to identifying needs and requirement of customers related to innovativeproducts. 1

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