Roles and Responsibilities of Marketing Manager : Report

Added on - 21 Jul 2020

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MARKETINGESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1P 1....................................................................................................................................................1Key role and responsibilities for marketing manager............................................................1P 2....................................................................................................................................................3Relation of role and responsibilities in wider organizational context...................................3P 3...................................................................................................................................................57 P's of marketing and marketing planning/ differ form other organisations.......................5P 4....................................................................................................................................................9Produce and evaluate a basic marketing plan for ALDI.........................................................9CONCLUSION..............................................................................................................................12REFERENCES.............................................................................................................................13
INTRODUCTIONMarketing essential is defined as knowing customer and market properly to accomplishthe defined objectives of an organisation. It includes awareness about current marketingstrategies and understanding of marketing techniques. Marketing includes various kind ofmanager like advertising, promotions and publicizing techniques (Hofacker and et.al, 2016).Further, marketing is a process which depends on all the operational unit of an entity. Thislearning thus comprises of roles and responsibilities of these units.For carrying out this study the selected business concern is ALDI. This is one of theleading supermarket chain in UK. The organisation have more than 10000 stores in 20 countries.The company was found in 1913. The retailer company is sells all type of grocery products andgoods. For an entity who contributes 5.3% of share in the market, it is necessary to preparemarketing strategies to attain the set targets. Present report describes about roles andresponsibilities of marketing manager. In addition to that relation of these roles andresponsibilities in marketing has been explained. Marketing mix for the chosen organisation hasbeen illustrated. In order to further evaluate the effectiveness of the selected enterprise, themarketing mix is compared to some other entity. Moreover, basic marketing plan for theorganisation is also described in this report.P 1Key role and responsibilities for marketing managerThere are various role and responsibilities of marketing manager that should be followedin selected organisation. Marketing function is defined as a tool that supports organisations inidentifying proper promotional plans and strategies for promoting their products. ALDI is one ofthe largest supermarket chain of UK. Following are the roles and responsibilities of themarketing function in ALDI:Role of marketing managerResearchMarketing function plays major role in conducting research on target consumers. ALDIcan find out taste and trends of customers regarding products. Companies always requiresinformation about trends and expectation of customers (Oelze and et.al, 2016). Marketingfunction helps the organisation in identifying these needs and outlook of consumers. It also helpin determining competitors strategies and their current products. Marketing function also assist in1
making marketing campaigns. Researches and survey supports the organisation in determiningmarketing opportunities and better understanding of expectations of customers.Product packagingMarketing manager also involves packaging of product. It focuses on making productpackaging attractive so that it can appeal consumers. It plays vital role in designing packaging byconsidering customer mind set. For this to happen proper market research is conducted to findout the prototype. Marketing function also includes product pricing so that maximum profit canbe gained.TransportationRole of marketing function is to find out best supply chains and distribution channels tomake the product available for the consumers. It supports in figuring out shipping and storagetechniques to for the products (Yu and et.al, 2017). Delivery of product directly impacts themarketing campaigns of the ALDI.Risk assessmentAnother role of marketing function is to assess the risk that can affect the sale of productand services of ALDI. Manager of marketing assist in controlling quality of products. It helps inensuring that product of the company is able to make place in competitive market.Responsibilities of marketing managerMarketing managers are responsible for increasing revenue, market share and enhancingthe profitability of the organisation. Following are the major responsibilities of the marketingmanager of ALDI:Making strategiesMembers involved in marketing manager makes strategies for proper marketing ofproducts. They make plans to accomplish the goals and objectives of the firm. They areresponsible for making strategies which can increase company's profit and share in market.Marketing function also supports in forming new distribution channel to increase sale ofproducts (Kumar and et.al, 2017). Strategies help company in reaching to wider areas andgeographical markets.Market researchIt is a key responsibility of marketing manager. Researches and survey supports theorganisation in determining marketing opportunities and better understanding of expectations of2
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