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Marketing Essentials INTRODUCTION

   

Added on  2020-06-06

16 Pages5245 Words170 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 Roles and responsibilities of marketing related to the organizational context......................3TASK 2............................................................................................................................................6P3 Marketing mix to the marketing planing process to attain business objectives.....................6TASK 3............................................................................................................................................9P4 Marketing plan for ALDI.......................................................................................................9CONCLUSION..............................................................................................................................12

INTRODUCTIONMarketing is an important function for every business organization because it helps inincreasing public awareness towards the company product and services. Basically, it includesvarious tools and techniques which used by manager of the company to attain better results atmarket place. With the help of this, company increase their profitability level at market place.Along with this, marketing is an important aspects which leads in promoting company goods andservices in front of customers (Babin and Zikmund, 2015). By using this firm easily increasetheir market share as compare to its rivals. Furthermore, it play vital role in providing qualityservices to its customers in order to attain their higher satisfaction level. Present report is basedon, ADLI which is biggest retail company which offer grocery products to larger number ofcustomers at market place. This assignment discussed about various marketing function whichmay leads in attaining better results. Various key elements of marketing mix also mentioned inthis report. In addition of this, marketing plan of ALDI is also discussed here which leads inimproving overall performance level of the company at market place. TASK 1P1 Key roles and responsibilities of the marketing functionIn today's business environment, marketing play vital role in increasing public awarenesstowards the company band its products and services. By using this, company easily enhance theirperformance level and profitability also. Basically the main aim of marketing is to exchangerelationship with customers by providing them better services as per their requirements. With thehelp of this company easily attain higher profitability level market place and also compete theirrivals in most effective manner. Furthermore, it include various promotional tools which such asadvertisement, sales promotion and many more. By this, company easily invite larger number ofcustomers towards its products and services. In context of ALDI, they also use effectivemarketing concept by which they easily communicate with their target customers by providingthem better information (Functions of marketing, 2017). Furthermore, it consider as an importantfactors by which firm easily enhance their brand image at market place and customers mind also.For attaining better results, it is essentials for business organization to define their roles and1

responsibilities of marketing function which mat leads in improving overall performance level.All these can be understood by following points:Product: It is one of the important element which offer to the customers as per theirdemand. Basically it is final offering which offer by company to its customers as per theirneeds. Which the help of this company enhance their profitability level and also attaincustomers satisfaction level in market place (Baker, 2014). In context of ALDI, it isimportant duty of manager to deliver quality services to its customers as per their needswhich may leads in enhancing overall performance level of the company at market place. Price: To increase profitability level, it is important for company to set right price of theproducts which helps in improving their overall performance level at market place.Basically it is monetary term which charger by firm towards its products. By this, theyeasily enhance their sale volume which directly contribute in enhancing profitability levelof the company at market place. Along with this, it is important duty of manager to settheir product price is more appropriate manner. Selling: In this activity firm sell their products to final customers as per their demand.Basically it is consider as an important function by which company enhance theirprofitability level. In this, it is important duty of marketing manager to consider effectivedistribution channel at the time of selling their products and services. This will aid inattaining higher profitability level at market place. Along with this, it is also important formanager to provide their product those place where customers easily buy and consume.With the help of this ALDI easily satisfy customers satisfaction level. Promotion: To enhance public awareness, it is one of the important function by whichmanager of them marketing easily communicate with their target customers. With thehelp of this company create strong customers base within their business (Batt, 2013).Furthermore, promotion activities help company in enhancing market share form itsrivals. In context of ALDI, they use effective activities of communication to providerelevant information to its customers towards the products and services. This willenhance profitability level of the company at market place. Financing: For executing business activities, proper financial resource is important forcompany. With out this, company face various issues and obstacles in their production2

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