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P 2 Roles and responsibility relate to wider context of organisation

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Added on  2021-01-03

P 2 Roles and responsibility relate to wider context of organisation

   Added on 2021-01-03

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Marketing Essentials
P 2 Roles and responsibility relate to wider context of organisation_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P 1 Roles and responsibility of marketing..............................................................................3P 2 Roles and responsibility relate to wider context of organisation.....................................5TASK 2 ...........................................................................................................................................7P 3 Comparison of the ways in which different organisation apply the marketing mix toachieve the objectives.............................................................................................................7TASK 3..........................................................................................................................................13P 4 Marketing plan...............................................................................................................13CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
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INTRODUCTIONMarketing is an activity of the organisation which is related to the buying and selling ofthe products and services. It is also refers to the pricing, promotion, delivering of the product tothe end user and satisfied their needs and demand. Report is based on the Morrison supermarketplc. Morrison is the fourth largest supermarket chain in the UK, it delivers the variety of productslike food and drinks, clothing, books, magazines and many more products for the people atlowest price.Report will include the concept of the marketing and the essential role andresponsibilities of the marketing and interconnection of the different functional unit. It will alsoinclude the marketing mix strategies of the marketing. Further it will include the marketing planof an organisation.TASK 1 P 1 Roles and responsibility of marketingMarketing refers to the essential role or activity of an organisation which is associatedwith buying and selling of the services and products, advertising and delivering the products andservices to the end customers.Concept of the marketing is to analyse the need of their customers and make andimplement the strategies to satisfy the customer's need in order to maximize the profit andincrease sales (Armstrong and et.al, 2015).Marketing ProcessMarketing process include the ways to discover the customers needs and satisfy theirrequirements. Following steps are involved in the marketing process:Situation Analysis- First process in the marketing is to analyse and identify theopportunities of the market that is avail for the business, these opportunities refers to thatneeds and wants of the customer which is not satisfied by the competitors.Marketing Analysis- After identifying the best opportunities, next process is to selectthe target customers. Because company can not satisfy the need and wants of eachcustomers, therefore it analyses the target market and divide into different segments tomeet the customer need (Kotler and et.al, 2015). Marketing mix decision- In this stage the tactical decision are being made for somemarketing mix parameter which are controllable. In this includes-
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Product DevelopmentPricing DecisionDistribution ContractsPromotional campaign developmentImplementation and control- This the last step of the marketing process In this marketing plansare implemented and results of the marketing is been monitored and evaluated closely and makechanges according to the results.Roles and Responsibilities of MarketingMarketing has various roles and responsibility for growing revenue, increasing themarket share and contributing to company growth. Marketing department of the Morrisonsperforms various roles and responsibilities in the organisation to increase there market revenue(Anton, 2015).Listen to the customer needs - For every company customer satisfaction is the first goal.Important role of the marketing function of Morrisons is to analyse and listen to thecustomer's need and demand. As Morrison is supermarket chain which produce variousproducts in the market like clothings, groceries, health and beauty products and manymore according to their customer demand and need, they listen to them and makechanges on the products. For this, Morrison’s marketing department conduct survey toknow about the customers need and demand (Liu and et.al, 2017.). Monitor the Competition - This very important role of the marketing function of theMorrison. To know about the competition and its products, market place and share andsize in the current market, it is necessary to track and monitoring the competitors to makebetter and effective strategies than competitors to sell the products and services.Widen market - For the Morrisons company it is the responsibility of the marketingdepartment to widen their market through communication tools like advertising,promotion, event marketing and many more and also widen the market across the world.It is also their responsibility to use these tools in innovative and attracting manner to callas much as customers and inverter to widen the market globally (Baker, 2016).Adapting the right price - It is the responsibility of the marketing team of the Morrisonto set a price of the particular product of the Morrisons organisation. As, Morrisons is theretail supermarket company who produce variety of products in the market. It's a role and
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