Marketing Essentials Role and Responsibilities - Coca Cola

Added on - 22 Nov 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Marketing concept and its role and responsibilities in marketing function.....................1P2 Roles and responsibilities of marketing relate to the wider organisational context..........3TASK 2............................................................................................................................................6P3 Marketing mix of company...............................................................................................6TASK 3 (Covered in ppt.)................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES.............................................................................................................................10
INTRODUCTIONMarketing is considered as an important activity in a company through which business ina marketplace can be defined in a proper and positive manner. By use of effective technique, afirm can develop its good reputation as well as keep the same for long-term profitability. In thismanner, every enterprise used to conduct proper activities for promoting its brands in amarketplace through which interest of ample number of customers can be developed. Marketingis an activity by which an industry make relationship with consumers and exchange its productswith them by gaining their retention (Ahmed and Rafiq, 2013). Thus, in this regard a report hasbeen prepared on a reputed company of UK i.e. Coca Cola. It is one of the leading industry inbeverage sector and established in 1886. It offers a wide range of refreshable products in almost200 nations. In this manner, present project entails about major roles and responsibilities ofmarketing department as which help in widening organisation too. In addition to this, way ofmarketing mix technique is also described with a comparison with its major rival Pepsi. Amarketing plan is presented in last task which help in measuring actual performance of businessin a particular market place.TASK 1P1: Marketing concept and its role and responsibilities in marketing functionMarketing is an important function of a company used to advertise its business at aparticular place. They use different types of techniques and tools for determining demands andneeds of customers as well as managing the same. Therefore, this concept helps a firm inanalysing what actually people want to acquire as well as procedure through which it can fulfilrequirement of them. It may leads a business in enhancing image of brands in a particular marketplace by completing high expectation of customers and gain their retention (Baack, Harris andBaack, 2013). Thus, marketing concept aids an enterprise like Coca Cola in acquiring a betterposition at market place by promoting its business. It includes some major concept as givenbelow:-Production concept:This kind of study helps a firm in measuring risk factors which mayimpact on business as well as procedure through the same can be reduced. In this manner,management of Coca Cola can identify need of modification and distribution so that efficienciesof business can be increased.1
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