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Marketing Essentials For McDonald's and Burger King

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Added on  2020-10-23

Marketing Essentials For McDonald's and Burger King

   Added on 2020-10-23

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MarketingEssentials
Marketing Essentials For McDonald's and Burger King_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function...................................................................1P2: Roles and responsibilities of marketing relate to organisational context.............................3TASK 2............................................................................................................................................5P3 Compare ways to use elements of marketing mix.................................................................5TASK 3............................................................................................................................................9P4 Marketing plan.......................................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
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INTRODUCTION Marketing is considered as one of the indispensable elements that disciplines in thecompany's management. This refer to the company's practices that are associated with sellingand buying services and products in more effective way. This consist of selling, advertising,delivering commodities to people. Hence, in brief, marketing can be referred as the each andevery activity which an organisation make to acquire consumer and manage a proper relationshipwith them. In the present commercial sector, this has become more fundamental component forgrowth and success of organisation in the ideal way (Asaduzzaman, Hossain and Rahman, 2014).McDonald is a large fast-food product chain expanded across the globe. Understanding its usage,the organisation purpose is to understand and analyse the role of marketing in numerous divisionof company and achieving business objectives to establish its necessity in the completivebusiness environment. This assignment will also carry out comparison of marketing mixelements of McDonald's and Burger King to evaluate extended mix components. Also, it willmeasure the proper marketing business case in regard of expansion of business in moresignificant manner.TASK 1P1 Roles and responsibilities of marketing functionMarketing function is termed as the essential component that deliver organisation anopportunities to attract and employ the competitive opportunities for attaining their objectivesand goals. Therefore, this is fundamental for each and every organisation to undertake the tool ofmarketing for attracting mass number of consumer. Hence, marketing can be considered asparamount tool that McDonald's optimise in regard of creating effective relations with theirtargetted consumer. Marketing concept assist an organisation in managing and conducting the variouspractices accordingly (Berkowitz, 2016). Hence, these concepts has eliminated into five majorelements that depicts the marketing core of enterprise as well as help in undertaking future trendsof company. There are major five marketing concepts such as societal marketing, sellingconcept, marketing concept, product concept and production concept. McDonald optimisesocietal and selling marketing concept in more significant manner. 1
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